Reflections on Classic Tourism Marketing Cases

With the development of market economy, as a traditional road transport enterprise, it must recognize its own advantages and disadvantages and constantly change its ability to adapt to market changes. Let me share my thoughts on classic tourism marketing cases. Please refer to them.

?

Benchmark:? Benchmarking culture?

A popular phrase now is also very suitable for our marketing training activities. Every marketing training, let us intuitively feel the company's investment and upgrade in tourism product development and publicity. Holiday theme tour? 、? Parent-child tour? 、? Take a spring flower tour? All kinds of flagship products have chosen tourism products and enterprises that meet the benchmark, and the selected objects are the highest-level representative products and brother units, and the developed tourism products are all in the actual tourism promotion of the company? How eye-catching is it? , tourism service quality construction, etc. , all represent the gap between our company and the highest level. Only by catching up with goals can we have a steady stream of motivation and maintain innovation and passion. This applies not only to the company, but also to every leading cadre and ordinary employee. In every tourism marketing training of the company, company leaders and excellent marketing personnel will also be arranged to share their experiences, and classic on-site case explanations will also set a benchmark for us from the side; Go with the best, you can go faster; Learn from the best people and you will become better! This also applies to the Jinfo Mountain tourism activities organized by this company. Everyone, regardless of gender and age, wants to climb the highest peak and enjoy the most beautiful scenery. Imagine that the people in front don't climb the highest peak to see the most beautiful scenery. Will you have the confidence to climb again? If the first people don't echo the summit, I think the people behind will lose the passion to continue climbing.

Leading: the purpose of setting a benchmark

It's not just that we have a goal of pursuing, catching up and surpassing. This is our final result. What is this called? Leading? This is what our company has been pursuing. The most profound feeling is how many times did 20 16 company launch it? Transformation and upgrading, profit and income generation? Introduction? The combination of transportation and tourism? The scene of the business meeting, as the first witness of the company's involvement in tourism business, was painful in the early days.

Only you can feel the bitterness. The company includes the leader, Mr. Liu, the vice president and middle managers, all of whom are amateurs in the tourism business. The staff of various departments and posts look at me and I look at you, and I don't know how to start traveling. The first-hand information in the early stage is just talk? Jiangsu Nantong Automobile Transportation Group East Bus Station actively explores? The combination of transportation and tourism? New model and create considerable benefits to become bigger and stronger? The data of PPT, the cost control of accommodation, the risk assessment of each link, the development and promotion of tourism products, and the quality of on-board tour guide service all make the leaders at a loss, and the employees don't know how far this road can go. But just a few months later, the company not only launched? Enjoy flowers in spring? 、? Parent-child tour? 、? Holiday theme tours such as the March 8th Festival? The related tourism products are also in full swing, which is one of the better branches of the group company's internal tourism business, and it also allows us to experience a process from scratch, from existence to Excellence, from Excellence to Excellence. What is the future development direction of Fulin Shehong Company? Benchmark? Where to? Leading? A process of transformation. The climbing process of Jinfo Mountain is also led by a group of people who walk in front of the team, so that everyone is taken to the top of the mountain to enjoy the most beautiful scenery.

Mode of operation of the team:

Every time the company organizes tourism activities, it is inseparable from the close cooperation of various departments. The combination of tourism product development, promotion and sales is becoming more and more seamless, and the team consciousness is getting stronger and stronger. Sales need to be supported by good products. Conversely, the word-of-mouth won by products also needs constant feedback and promotion from the market. At present, our Shehong company will go further and further on this road. There will be some bumps in the early stage, but in the end? Scenery? It is worth looking forward to. As for tourism activities outside work, it is the embodiment of the peak of team consciousness. From the mobilization activities of employees in various units during the early training of the company to the current group tourism activities, our consciousness has gradually risen from the team consciousness of the department to the collective consciousness of the company. Going to Jinfo Mountain, enjoying the scenery and leaving photos, I feel happy, but what I feel is the warmth of the big team and big family of Fu Lin Shehong Company.

? Benchmarking, leading, team? This is my most intuitive experience and feeling about why these global classic tourism marketing cases are classic, because behind these classics are capable teams and innovative ideas. Benchmark, representing the goal, keep yourself passionate and motivated at all times; Leading representatives hope that only by standing at the peak can they prove their success; Team represents warmth, you are not fighting alone. This kind of explanation is exactly what we rich people are fighting for at present, which suits each of us.

With what? Passenger transport drives tourism, and tourism promotes passenger transport? what's up The combination of transportation and tourism? The new model is the future development direction of the enterprise. While integrating various resources within the enterprise, we should break the shackles and restrictions of the existing management system of the enterprise on the development of tourism and promote the integration of enterprise tourism resources; In order to improve the tourism business skills of employees, the group company also cited? Nine classic cases of world tourism marketing? .