Traditional Culture Encyclopedia - Tourist attractions - What is the three-level distribution of travel agencies? What are the advantages?

What is the three-level distribution of travel agencies? What are the advantages?

The global economy is entering the information age, and the tourism business combined with e-commerce is bound to bring different experiences and pattern changes to the traditional tourism model. With the increase of travel websites, how can travel agencies stand out from many competitors? Travel agencies can build their own mobile three-level distribution with the help of the mobile three-level distribution platform, and realize sales growth by using the three-level distribution model. So, what does mobile three-level distribution mean? What are the advantages of adopting mobile three-level distribution in travel agencies?

Mobile three-level distribution is an efficient solution to help tourism enterprises quickly establish sales channels, accumulate active users and increase operating income through mobile e-commerce platform. Tourism enterprises use mobile three-level distribution to create a new national distribution model. Travel agencies set up distribution commissions, and users share promotional products with acquaintances and friends through various distribution channels to earn corresponding commissions. Travel agencies can not only quickly expand the influence of products, but also get thousands of high-quality users to help you sell products and become your sales elite.

Traditional travel agency marketing pain points

Due to the lack of online operation experience and weak internet marketing ability, traditional travel agencies cannot solve the business problems of products without platform, platforms without channels, channels without users, users without activity, and being active and unprofitable.

1. platform: Travel agencies do not have a unified mobile online sales platform, and product sales and business management are chaotic.

2. Channels: Travel agencies lack experience in channel construction and management, and their ability to expand channels is poor.

3. Users: the brand cannot be promoted, the fan economy is difficult to realize, and the user growth is slow.

4. Active: There is no systematic marketing promotion plan, only passive marketing, and the user activity is low.

5. Profitability: I don't know how to make profits through online marketing, and travel agencies are facing great difficulties.

What are the advantages of the three-tier distribution platform of travel agencies?

Tourism enterprises build a mobile e-commerce platform through Stuart CMS and have an independent and complete product sales platform. At the same time, it adopts the promotion mode of "mobile mall+three-level distribution" to effectively solve the problems of platform construction, channel expansion, user growth, user activity and business profitability.

1. channel: Travel agencies use mobile three-level distribution to create a new national distribution model. The fission growth of distribution channels activates all channels of travel agencies and helps travel agencies to complete business expansion.

2. Users: users use social channels and friends circle resources to promote products, carry out all-round marketing of traffic resources without dead ends, push customers with customers, explode social relationship chains, and build an all-round three-dimensional distribution network. Users who buy products become distributors of promotional products, completing the seamless transition from users to distributors, and helping travel agencies to complete the rapid accumulation of high-quality users.

3. Initiative: users apply for distribution without any cost input, and there is no inventory pressure during product sales, and there is no need to edit products or make pictures. All products are uniformly configured by travel agencies, and all platforms are updated synchronously. When users become dealers, they only need to focus on promoting products and divide their sales performance into two or three levels of commission. Zero cost investment, enhance the promotion activity and enthusiasm of users.

4. Profitability: Through an independent management background, travel agencies can accurately count distributors at all levels in terms of data review, order conversion and sales revenue. By establishing a rating system for distributors, providing different levels of differentiated reward models, encouraging distributors to actively distribute products, bringing more users to travel agencies, creating more benefits and easily realizing profits.

With the advent of the mobile Internet era, the tourism industry is facing more and more severe challenges, with serious homogenization of tourism products, fierce price competition and serious profit decline. Mobile three-level distribution came into being, helping small and medium-sized travel agencies to use their own resources to carry out online marketing, so that the marketing channels that travel agencies need to spend a lot of time, financial resources and manpower in the traditional mode can be easily realized through national fission distribution. So as to help travel agencies establish brand image, expand sales channels, accumulate high-quality members and complete a substantial increase in sales performance.