How to stimulate tourists' interest

First, there must be a particularly caring advertising language.

Advertisements for tourist attractions sell one sentence most of the time. No matter on TV, billboards, magazines or newspapers, most of the opportunities you can leave to consumers are only one sentence and one look. So, how does this slogan speak to consumers' hearts? How to make people unforgettable? Why does someone have to come? That's the point.

There are two skills in advertising:

One is to give people benefits and make people associate. Dali's creative "romantic and carefree Dali" doubles the number of tourists in Dali! Has continued to this day! Because it presents the highest value of tourism-carefree! When you see this slogan, you can immediately imagine yourself lying in the courtyard of Erhai Lake, basking in the sun and listening to the waves ... Can you refuse?

The second is to be highly focused and become the first. "Guilin's landscape is the best in the world" is the slogan of China's tourism image with the longest application time and the widest influence. Its success lies in its high concentration. Guilin has ethnic customs, history and culture, and natural scenery, but it only sells one thing "landscape". I am not the most prominent among others, but I am the first in landscape, which is enough. I tried to cover everything, but I got nothing. This is an important reason for the marketing failure of many tourist attractions.

Second, there must be shocking products.

How to create a shocking tourist landscape? To give a few examples, in recent years, some tourism planning companies have set off a wave of shocking landmark landscapes all over the country: Lianyungang creatively designed the Dragon Palace in the East China Sea, the Eye of China in Tianmu Lake, the world's largest iron rice bowl in Tieshan, Hubei Province, the Tongtian Tower in Nantong, the Longmen Grottoes in Luoyang and the floating lingshi in Lingshi County, Shanxi Province. The Jinshan Hotel in Qianxi, Hebei Province, the Road to Success for the Great Man in Gutian, Fujian Province, Dongfang Street in Dongchuan District, Kunming, and Yuxi World Music City are all stunning landscapes designed according to the creative idea of "unexpected, reasonable, within the budget and within the market demand", and each project is a miracle of the world. Let every project become a travel necessity that people have to come and do not regret!

Creating a shocking and world-class landscape idea is not expensive, but the effect is extremely remarkable! Shocking products are the premise of marketing, but marketing products is useless!

Third, there must be unconventional marketing methods that do not follow the rules.

Most scenic spots are keen to do these things: hold festivals to attract people, make movies and TV plays to attract tourists ... people are lazy and used to copying with the wind. Where they succeed, they will copy other people's things and use them. In fact, everyone should know that modern business marketing is "born in two deaths", the first is life, and the second is death! Creativity creates business, think more!

The marketing of tourist attractions is not to do first-,second-and third-level market analysis for Party A, nor to hold festivals and make movies, but to study the characteristics of tourist attractions in depth, meet market demand and media demand, and innovate marketing and creative marketing, so as to quickly detonate the market!