What content does a farmhouse tourism plan need to include? How to best prepare a farmhouse tourism plan?

Farmhouse tourism planning book - Chinese farmhouse tourism planning expert - Beijing Greenway Landscape Planning and Design Institute in the article "Research on China's Rural Tourism Development Model - Comparison and Countermeasure Analysis of Chengdu Farmhouse and Beijing Folk Village" By comparing the current situation of farmhouses in Chengdu and Beijing, a series of countermeasures are proposed. I hope it can provide useful inspiration for your farmhouse planning book.

1. The overall development strategy of farmhouses: division of labor creates characteristics, and nostalgia builds homes. The general guiding ideology of rural tourism development is: highlight characteristics and create "homes." The development direction of Chengdu farmhouses is: from popularization to specialization; from general architectural style to Western Sichuan residential style; from extensive to intensive development; from individual development to joint-family development; from single-family operation to company operation. . The farmhouse entertainment planning document should focus on "farming", "home" and "fun", that is, the business style should have farmhouse characteristics, give tourists a "home" feeling, and provide special entertainment activities that can be participated in; in terms of hardware, Pursue "the exterior is folk-style and simple, while the interior decoration is modern".

The development strategy of Beijing Folk Village is to implement the "division" and "family" strategies with the folk village as the center. Contrary to Chengdu's approach of scale management to create characteristics, Beijing emphasizes "dividing" to create characteristics. "Division" refers to regional division of labor, product classification, customer stratification, and service grading. Differentiate characteristics, differentiate markets, and differentiate scale. The products are divided into family hotels (Jiayuan), special catering (Jiafan), tourist farms (Jiatian), tourist orchards (Homeland), leisure fisheries (Jiachi), folk festivals (Jiaqing), etc. form. "Home" means building the folk village into a "second home" for Beijing citizens. Its characteristics are: in terms of hardware, it is clean, hygienic and comfortable; in terms of service, it pays attention to humanistic care, family affection and nostalgia.

2. Farmhouses should strengthen the management of classified characteristics to prevent the erosion of rurality by standardization, commercialization and urbanization. With the commercialization of rural tourism operations, the urbanization of buildings and the standardization of facilities, the rurality of The simple folk customs and low prices are seriously challenged. This problem is essentially how to maintain "rurality" and "rural image" in the development of farmhouses. Farmhouse planning shapes rurality mainly through three aspects: ① Theme: establishing the theme with differences and characteristics; ② Geography: reflecting local customs and architectural style; ③ Atmosphere: advocating the friendliness, enthusiasm, simplicity and authenticity of local residents manner. Let urban citizens regard folk villages and farmhouses as their "second home." The government can provide support in architectural style renovation, public toilets, parking lots, garbage disposal, clean energy, etc., to turn folk villages and farmhouses into real "citizen homes."

3. Farmhouses must adhere to "localization" and "amphibiousness" to prevent "enclaveization" of rural tourism. The biggest feature of farmhouses in rural tourism is the "amphibiousness" of the operator's "integration of agriculture and tourism", which reflects The principle of local residents' participation is adhered to, and the localization of operators ensures rurality to the greatest extent. “Enclaveization” is the greatest threat to rurality. The so-called "enclave" refers to the fact that urbanites occupy the operator position in rural tourism and form an "enclave" for urbanites in rural tourism destinations.

The advantages of "migrant households" are: strong economic strength, able to advertise on district TV stations; extensive interpersonal relationships with the district and city; and best understanding of the tastes of urban tourists. The localization of rural tourism operators and labor force is the fundamental guarantee for the sustainable development of rural tourism. In Beijing's folk villages, foreign households and local households have complementary divisions of labor and live together peacefully. Migrant households mainly operate high-investment catering and entertainment, while local households mainly operate affordable family hotels and farm meals.

4. Farmhouses require large-scale operations. The development and scale-up of "second homes" and land policies have become an inevitable trend for farmhouses. To form characteristics, especially rural tourism featuring pastoral scenery (such as farmland, orchards, tea gardens, etc.), it must have a certain scale to form a landscape. Therefore, some rural tourism projects require moderate scale operations. At present, many farmers have begun to exchange their own Land use rights promote the concentration of land.

The second home will be a major trend in the future development of rural tourism. In metropolitan areas, most "second homes" are weekend homes that supplement city residences. At present, more and more urbanites are buying houses in beautiful countryside. The government should promulgate corresponding regulations and establish a reasonable land transfer mechanism to facilitate the appropriate concentration of land; for the development of "second homes" in rural areas, the government should also have corresponding land supporting policies.

5. Farmhouse planning should focus on brand management and brand protection. Through classified management, a group of professional rural tourism operators will be formed, which will inevitably form a brand. In Chengdu, because farmhouses are mainly run by farmers, with a large number of operators and a loose organization, and lack of awareness of trademark protection, farmhouses have been registered by some companies as a trademark covering 30 major categories such as candy and condiments. Chengdu The service-type farmhouse trademarks that hundreds of nearby farmhouse owners are most concerned about may also be registered at any time. Therefore, the farmhouse planning document should pay attention to taking measures to improve the brand awareness of rural tourism operators, and actively register trademarks to protect the healthy development of farmhouses.