The dead holes of agricultural projects are all here, so don't step on these ten pits! -Rural tourism planning

In recent years, with the support of government policies, the agricultural development trend is hot, and there are not a few good and successful projects. More and more, the front waves are killed on the beach by the back waves. There are thousands of failed projects and various ways to die. Here are ten dead points, I hope everyone will take it as a warning. Among them, the typical lessons with universal significance are summarized as follows:

1. Innocent and fearless

Many people engaged in agriculture, really because of a so-called feeling, or an impulse to be tempted by rumors of profiteering, rushed in decisively without doing any homework. -Leisure agriculture design

Because they really don't understand agriculture, this ignorance can easily make them have contemptuous and fearless views and ideas.

With hundreds of thousands in hand, he began to plan how many enterprises to merge. Just after raising millions of dollars, he wanted to beat JD.COM and kick Ali.

How big a project is, first of all, whether there is a matching amount of funds, teams and resources.

Many entrepreneurs are ambitious, but they are powerless. It is good to dare to think and do, but it is not enough to be bold. Originally, they wanted to achieve something big, but finally they found it difficult to find even a few initial customers. When the capital chain broke, they had to end it hastily.

2. Not subject to legal restrictions

Agriculture seems simple, but the rules are the same.

There are God's rules in spring, summer, autumn and winter; Birds and beasts have natural laws; Secular and folk customs; Red-headed documents have the rules of government departments; Soil, fertilizer, water, planting, density, safety, management and industry are the eight-character physique and the law of farming technology; As for the overall planning of food economy and feeding, the integration of agriculture, animal husbandry and fishery, and the integration of primary, secondary and tertiary industries, those are all rules from the market economy.

If you enter this industry, you must understand and respect these rules. We can't ignore any of them, let alone lose control, or we will eventually fail.

3. Rootless and rootless

People who choose agricultural projects to start businesses must know that this industry needs a lot of resources, including interpersonal resources. If there is no foundation at all in this field, there is no root under it and there is no foundation above it, it will be difficult to implement it.

For example, if there is a conflict of interest between the project and local farmers, if there is no influential person to help you coordinate, or the relevant departments can't intervene strongly, even if the law is beneficial to you, you may not get away with it in the end.

In addition, agricultural projects often need government funding and cooperation with other enterprises in the industrial chain. Without these resources, it is even more difficult to do projects.

4. Boundless.

The scope of agriculture is too large, and any project will find too many related fields after it is done. -Rural tourism planning

I wanted to raise pigs. Maybe if I raise them, I will feel that it is very profitable to make feed, and then I will find that slaughtering and deep processing are also very good. If I go deeper, I will find that there are too many things I can do.

Some projects are simple at first, and then many things are derived. Later, faced with a big stall, I found myself completely lacking in energy, and the original project was completely deformed.

Many people, who used to be only a link in the industrial chain or a single product, began to think about "three controls" after seeing other people's ways of making money: upstream control of seeds (R&D and seedling raising), downstream control of markets (channels and brands) and intermediate control of production (standards and traceability).

You can do this in theory, but it depends on how far you go. We must do it step by step. At any time, we should set a boundary for our project. When we have not crossed it at this stage, we should not cross it easily. What's more, some projects have not yet started, and the idea of irrelevant diversification has already existed. In this way, it must be very rare to succeed in practice.

5. nothing old, nothing new

Agriculture is an ancient industry, but agricultural technology and agricultural business model are constantly iterating. In this case, if we stick to the past, the result will be very bad. leisure agriculture

As the old saying goes, "those who go against the sky are easy to do things", so we should have a clear understanding of the development situation of agriculture and a unique understanding of the future development trend, which is the right way to do agriculture. On this basis, we should figure out where we should inherit and innovate.

In this era of rapid updating of knowledge, in this era of rapid iteration of technology and in this era of rapid dissemination of information, investors in every agricultural project must clear their minds and conform to the general trend. Otherwise, if we don't change our thinking and don't conform to the times, we will be eliminated by the industry and the market.

6. No boxing and no courage

To do a project, strength and courage are equally important. With power, we can use it when we need it. With courage, we dare to do what we should do. The competition in agriculture is becoming more and more fierce. Whether the project can win depends on the strength.

At the same time, when the opportunity comes, it is very important for decision makers to dare to go forward without others trying.

Sometimes, being one step ahead and being one step ahead requires us to be the first in some circumstances. Some people underestimated the difficulty of agricultural projects, and they didn't make enough preparations in advance. At the critical moment, they are afraid and want to retreat. In this way, the project is basically a chance.

7. Without a trace

In the eyes of many people, agricultural projects are very risky. How big is it? Some things even suddenly disappear completely.

A typical example is Zhangzidao. In 20 14, the company disclosed in the third quarterly report that the company 1056400 mu marine pasture was devastated by the abnormal cold water mass in the North Yellow Sea, and scallops disappeared without a trace.

As a result, the company also made a profit of 48.45 million yuan in the first half of the year, and turned losses around 865.4380+0.2 million in the third quarter. In this case, if investors don't know enough about risks, the accumulation of many years may be wiped out in an instant.

8. I'm at a loss

Doing everything should be good at grasping the key points, and doing agricultural projects is no exception. As soon as the project starts, entrepreneurs will find that there are many things to do. If they don't know the priorities, they only know the key points, but they can't grasp the key points, which will lead to the loss of one thing and even the ultimate failure of the whole project.

For example, if you do an agricultural project, there are really too many things to do. Every link needs to be properly arranged, including ordering and pulling goods, distributing and loading goods, delivering and unloading goods, dealing with various farmers, constantly selecting products, constantly learning agricultural technical knowledge, and constantly striving to improve service level. ......

If you don't sort out the affairs of the project and identify the key links and key tasks, you will not only tire yourself out, but also lead to problems in the project, from damage to failure.

9. No back or sides

If any project wants to be truly successful, it must have the support of the team. Agricultural projects have obvious shortcomings in attracting talents to join, and it is still difficult to attract very excellent talents to join the team objectively.

So many projects are unsuccessful because of the lack of talents. In the agricultural enterprises I have seen, the overall quality of most teams still has a lot of room for improvement.

In this case, if the problem of internal unity cannot be solved and contradictions and differences can be effectively controlled, the core team may be in turmoil, and the negative impact on the project is self-evident.

10. No ups and downs.

Take the traditional planting project as an example. Generally speaking, it can be divided into three major links: prenatal, mid-term and postpartum, and each link requires us to do a lot of work.

Before production, it is necessary to prepare soil and purchase improved varieties, fertilizers, pesticides, feed and other agricultural materials; In the production process, we need to pay attention to a series of things such as pest control, water and fertilizer, field management and so on. Postpartum, warehousing, processing, sales and logistics are closely linked.

If these processes are not carefully planned and arranged in advance, there will be a situation that disrupts the war situation. There must be no fewer links, and the order must not be wrong, let alone adjusted at will.

If the land is not ready during the sowing season, the fertilizer is not in place when fertilizing, the products are put away and the sales are not implemented, of course, you can't blame others for the loss of agricultural projects.

There are always differences between people. For the entrepreneurial team, if it can't be checked, the people who walk together are not really like-minded, so the entrepreneurial risk is great.

In the first year, maybe we can share joys and sorrows. The next year, you will become strange strange bedfellows. In the third year, you fight directly with each other. At this point, no matter how good the project is, it will eventually be doomed.