Job responsibilities of new media operation

The new media operation positions involve: copywriting planning, event planning, network promotion, business ignorance, enterprise specialist, short video operation, network operation and so on.

According to the recruitment requirements of major recruitment websites, the job responsibilities of new media operation are as follows:

Responsible for the daily operation and promotion of the Internet self-media platform;

independently operate WeChat WeChat official account (Weibo), and plan high-quality articles and publicity models, articles and services with content;

The operation will increase the number of fans, improve the attention of WeChat official account (Weibo) and the activity of fans, and interact with fans regularly;

Analyze and accompany netizens' habits, emotions and experiences, update and master news hotspots, and effectively complete special planning activities;

Keep up with the development trend of WeChat (Weibo), interact with users and innovate the operation mode;

fully understand user needs, collect user feedback, and analyze user behaviors and needs;

Have a unique vision, write promotional articles, regularly update the latest activities related to the company, and promote interaction with users;

The main work of new media operation is media promotion on the one hand, and media management and development on the other hand. The specific work is aimed at personal media platforms such as self-media WeChat WeChat official account and Weibo with new interests. The main work content is to write promotional articles, regularly update the latest activities related to the company, and promote interaction with users. Plan, promote, organize and coordinate the company's major operating plans, track market development and adjust strategies; Formulate the strategic development and business plan of the operation department, coordinate all work, build and develop excellent operation team, formulate operation indicators and annual customer development plan, and promote and ensure the smooth completion of business indicators.