The cheap "old age group" only costs a few hundred dollars. Isn't the travel agency afraid of losing money?

Generally speaking, the elderly will not go too far, mainly in Zhou Bianyou. If it is inter-provincial, there must be an age limit. In this case, most friends mentioned "secondary consumption", that is, adding shopping to the itinerary.

This is indeed a common phenomenon, and tourism itself has also been made into a way to drive performance with "flow". Just like everyone's behavior on the Internet is the same, with all kinds of popular videos, content and programs, there will be more advertisements. This is really the means of travel agencies.

But in the process of shopping, it is actually the inaccurate "betting" behavior of travel agencies. The whole process, service content, play experience, and finally, consumer guide need to be extreme, so that "secondary consumption" can occur. This is actually no different from most of the current traffic economy practices.

The basic expenses of the senior citizens' group are spent on large traffic, that is, air tickets, and low prices are also supported by traffic. In addition, there are cost items such as accommodation, small transportation and scenic spot tickets. The reason is the same. A travel agency always has guests. Compared with a travel agency with one or two teams a month, the purchase price it can get is far from it.

Therefore, in the case that the whole traffic can be improved and maintained or even continuously increased, the relative cost is low and there are many possible secondary consumption opportunities. This is the way to make money.

Therefore, the overall "low-cost group" must keep getting customers. Once the traffic is affected, it will be difficult for travel agencies to achieve sales targets with other "suppliers", and some of them will still get kickbacks.

Under the influence of the epidemic, tourism is more difficult to do, not only for middlemen like travel agencies, but also for scenic spots, hotels, airlines and motorcades. Therefore, people with traffic can continue to live.

There must be another team that is losing money, even more than half, but as long as it persists, constantly looking for new breakthroughs in the operation process, or shopping is attractive enough, it can still get better and better.

Cheap elderly group = shopping group

Although I have never participated, I have acquaintances around me! Are some elderly ordinary citizens, idle at home. I'm used to a simple life, but I didn't travel abroad. I met low-priced tourism products to participate. At first, they didn't know that this tour group was a shopping group. They play less, spend a lot of time shopping, and sometimes they are forced to spend money. Tour guides who don't shop scold them for not giving a good face. Therefore, although the price of cheap tour groups is low, they are also crowded. Travel agencies and merchants agree to take tourists shopping at a commission per person and at a commission based on the amount of consumption. Therefore, the travel agency does not lose money.

There will be product promotion during the tour of the Fair-Price Senior Citizens Group, and there will be no empty-handed visit to the specific product origin. And those product merchants will give travel agencies a certain fee to introduce passenger flow. How can travel agencies lose money!

Won't the travel society lose money with this cheap old-age group? Can the elderly sign up?

I think there will be three situations, analyze them:

1, as netizens said, the cheap old-age group is a shopping group. Most of the scenic spots are free, the accommodation conditions are not good, and the food is poor. Brainwashed in the shopping store all day, and even forced to shop. Some old people can't stand the test, and they will spend thousands to tens of thousands of yuan to buy some low-value products, even fake products. Generally speaking, it is not good to participate in a formal pure play group. This kind of shopping group knows it's a pit. Why do many old people participate more than once? Some old people think that the tour fare is cheap, and they can bring back something by spending money on shopping. If they join the pure play group, they will also spend so much on tour fees and come back with nothing. There is another kind of old people who are lonely at home and like to have fun with group friends, but they are determined not to go shopping but to join a group. In fact, most of these shopping groups are not organized by travel agencies, but by some companies under the banner of travel agencies and local shopping stores. Regular travel agencies should not only have a business license, but also a travel agency business license. Check before registration so as not to be fooled.

2, the experience group of buying a house by tourism, which is new in recent years, should be the cooperation between travel agencies and large housing enterprises. Generally speaking, the newly developed Lv Wen Town and Yang Kang Community are the main ones. Housing enterprises provide experiential living, and the accommodation standards of high-end hotels are also very high, and the surrounding scenic spots are arranged for tourism. One or two hours of model rooms and real estate visits will be arranged throughout the journey. Unlike the previous simple group purchase, we don't pursue on-site signing, mainly to let the guests have a living experience, which may be followed by secondary sales. In this case, the real estate enterprises will provide subsidies for accommodation and meals, and the travel society will be meager, and the guests will feel comfortable. The disadvantage is that they will be taken to see the house during the trip, and then they will be disturbed by the real estate sales.

3. Travel agencies open new routes or new travel agency stores. In order to have some regular customers, they will introduce some special Zhou Bianyou to attract guests to experience. These tours are good, and the tour guides are enthusiastic, which increases the interaction between the travel agency and the group members, and will also send some gifts to the group members, so that the group members can feel that the group who reported to this travel agency can have a good time. This kind of travel can also be assured that there is no pit. The travel agency loses money, but it can attract new customers, which is equivalent to subsidizing the advertising fee to the guests. The profit of travel agency lies in the second consumption of future guests. Introducing new customers, long-distance travel and overseas travel ... should be a win-win situation.

How can we avoid straying into low-priced shopping groups?

To sign up for a tour group, you must first check the business license and permit of the travel agency. Don't be shy.

Sign a formal travel contract, even if there is a shopping link, you should also indicate the name of the shopping store and the length of stay.

Regular tour groups communicate and negotiate with sales in time when they encounter problems. If you can't solve it, you can complain to the cultural tourism department.

Personal point of view, welcome netizens to leave messages for exchange.

Is the "elderly group" cheap? On the surface, the cost is only a few hundred dollars. In fact, from Nanjing to Beijing, the goods bought are not sold, and the travel agency earns the money of the elderly. This is not in the travel expenses. The secret lies in shopping, especially health care products. Whether these health products are effective or not is not important. It is true that travel agencies take kickbacks. Anyway, these health care products can't kill people. High quality and good price health care products are the profit points of travel agencies. And the elderly are free of tickets, which also saves a lot of money for travel agencies!

Cheap old people are basically shopping groups! ! ! The old man is free, has a pension and is ready to deal with it! ! The attraction is still quite strong! ! ! Travel agencies are unlikely to lose money!

Low-priced tours are pits, and buying them is not as good as selling them; Middle-aged and elderly people are greedy and cheap, and they have fallen into various trap routines.

Middle-aged and elderly people in China are different from those abroad. Thirty or forty years ago, these people were all poor, so the concept of greed for small and cheap penetrated into their bones. No matter whether they have money or not now, they are greedy for petty gain. This is why, at present, in China, as long as it is aimed at middle-aged and elderly people's business, it is all traps and routines, because focusing on quality and service for the middle-aged and elderly people's market will fail, but playing routines will make a lot of money! In the end, it is a routine played by merchants! What is even sadder is that after being cheated, middle-aged and elderly people will not reflect on themselves, but will only scold the merchants, and then they will still find bargains next time. This is because they are fooled every year, and Dangdang is different.

Low-priced tour groups of several hundred yuan are determined by the market, not the merchants. As long as the concept of middle-aged and elderly people being greedy for small things and cheap things remains unchanged, such low-cost tour groups will continue.

Rely on policy subsidies

Shopping, no money to stay at home, travel agencies do not lose money.

The main expenses of travel are bus fare, accommodation and scenic spot tickets. Let's analyze why the cheap group won't lose 1.

1 Most of the cheap groups travel by bus. The rental cost of the bus is about 2,000 yuan a day, with 63 seats and 65 seats. On average, it is about 30 yuan per person a day. Generally, only early, middle and late are guaranteed. Breakfast is mainly porridge and pickles.

Accommodation is mainly B&B. The standard room is 50~70 yuan (two people) per day, and each person is about 30~40 yuan.

Tickets for scenic spots for the elderly over 70 years old are free, tickets for the elderly over 60 years old are halved, and tickets for normal ages are charged at the door. Therefore, the charge is several hundred yuan, which basically breaks the capital.

Travel agencies bet on the part of tourists' shopping commission, and they will buy souvenirs or local specialties when traveling. In short, travel agencies will not lose money, and no one will do business at a loss. It is the last word that buyers have no sellers.