Why are both domestic and outbound tourism booming?

1. National situation.

The latest statistics from the National Tourism Administration show that in the first half of 2017, the number of Chinese citizens traveling abroad was 62.03 million, an increase of 5.1% over the same period last year. The "China Outbound Tourists Report for the First Half of 2017" jointly released by the China Tourism Academy and Ctrip Travel stated that the consumption upgrade trend in my country's outbound tourism market is obvious. The number of outbound tourists in cities such as Chengdu and Wuhan is growing rapidly, and tourists are more willing to spend their money. For travel experience, rather than just shopping. Traveling abroad at least once a year has become a way of life for many people. 2. Domestic tourism is more eye-catching.

Compared with outbound tourism, domestic tourism performed more impressively. In the first half of 2017, the number of domestic tourists was 2.537 billion, an increase of 13.5% over the same period last year. Domestic tourism revenue was 2.17 trillion yuan, an increase of 15.8%. This growth rate exceeds that of outbound tourism.

He Jianmin, a professor at the Department of Tourism Management of Shanghai University of Finance and Economics, said that the growth rate of domestic tourism revenue exceeded the growth rate of tourist arrivals, indicating that domestic tourists’ tourism consumption expenditures increased. In his view, on the one hand, consumption upgrades have prompted the emergence of more relatively high-quality products; on the other hand, tourism demand from second- and third-tier cities has grown rapidly.

“It is expected that the average number of domestic tourists in my country will reach 3 times this year. In addition to active tourists from first-tier cities such as Beijing and Shanghai, the growing demand from tourists from second-, third- and fourth-tier cities is becoming a driving force for the growth of China’s tourism industry. an important driving force,” said Liang Jianzhang, Chairman of Ctrip’s Executive Board. According to Ctrip’s financial report released on the 31st, in the second quarter of this year, the company’s user traffic in second-tier cities increased by approximately 50%.

AirAsia North Asia President Chen Kailin also predicts that more and more residents of China’s second-tier cities will travel to overseas destinations, which will lead to the opening of more direct flights from China’s second-tier cities to overseas destinations. 3. Special tourism is exciting.

In this summer, special tourist routes such as "Red Tourism", "One Belt and One Road" and "Green Tourism" continue the trend of increasing popularity and excitement this year.

Ctrip data shows that from July to August this year, the number of trips to destinations rich in red resources such as Beijing, Nanjing, Wuhan, Changsha, Zunyi, and Yan'an increased significantly. It is the choice of many young parents to take their children to "reminisce about the hardships and think about the sweet things". The proportion of middle school students and college students visiting red classic tourist destinations together is constantly increasing.

From January to July this year, the number of red tourism trips on the Lvmama Travel Network platform increased by 2.86 times year-on-year. The age of tourists is getting "younger", and Xi'an, Yan'an and Beijing are the most popular destinations for red tourism in China.

Cities along the “Belt and Road” welcome more tourists. For example, the number of tourists traveling to Gansu, Qinghai, Xinjiang and other northwest regions on the Lvmama Travel Network platform this summer was 1.5 times that of the same period last year. Industry insiders analyze that the unique natural scenery and cultural scenery along the "Silk Road" itself are fully attractive to tourists. The opening of Baolan-Lanzhou High-speed Railway and Beijing-Xinjiang Expressway has further promoted the rise of high-speed rail self-guided tours and self-driving tours.

“Green tourism” that is close to nature and aims to protect the environment is more popular among residents. For example, in the first half of 2017, the number of forest tourism tourists in my country was close to 700 million, a year-on-year increase of 16.7%. Liu Dongsheng, deputy director of the State Forestry Administration, said that it is expected that the number of forest tourism tourists will account for nearly 30% of the number of domestic tourists in 2017.

In fact, since the "Twelfth Five-Year Plan", the number of forest tourism tourists nationwide has maintained an annual growth rate of more than 15%. In 2016, the number of forest tourism tourists nationwide reached 1.2 billion, exceeding 27% of the number of domestic tourists, creating a comprehensive social output value of 950 billion yuan. 4. National Day and Mid-Autumn Festival tourist season.

Qunar.com data shows that before September, the number of National Day travel orders has increased significantly. Currently, the inventory of some popular domestic and foreign travel products and routes for travel around the National Day is tight. The air ticket prices for both domestic and overseas routes are higher than last year. Among them, air tickets to popular domestic destinations such as Kunming and Chengdu are almost full price. .

According to industry insiders, in addition to increasing incomes that increase willingness to travel, measures to "reduce costs" and "increase experience" are also the reasons why more residents are willing to travel.

On September 1, China Mobile, China Telecom and China Unicom will completely cancel domestic long-distance and roaming charges for mobile phones. The National Tourism Administration previously disclosed that the communication expenses of domestic tourists and inbound tourists in 2016 were approximately 152.64 billion yuan, and roaming revenue accounted for approximately 4% of the entire mobile phone communication business revenue. Domestic long-distance and roaming fees for mobile phones were completely abolished to 2016. According to annual data estimates, tourists can reduce roaming charges by approximately 6.1 billion yuan per year.

A recent survey showed that with regard to this “cost reduction” initiative, more than 40% of the respondents said that their willingness to travel has increased significantly and they plan to increase the frequency of travel; 35% of the respondents said that they will receive More travel “happiness”.

Many provinces in China are also actively providing more colorful tourism experience activities for domestic and foreign tourists. Taking Shanghai as an example, the 2017 Shanghai Tourism Festival with the theme of "Encounter along the Belt and Road" will open on September 9. 64 scenic spots (spots) will offer half-price ticket discounts.

During the Tourism Festival, the "2017 China Forest Tourism Festival" with the theme of "Lucid waters and lush mountains are invaluable assets - walking into the forest to make urban life more exciting" showcased the charm of "Pujiang Life" in the 45-kilometer "Magic City New Coastline" Festival" and other activities will bring different experiences to domestic and foreign tourists.