4. What is the important role of understanding in tourism perception?

Integrity, understanding, selectivity and organization. Different tourism perception laws have different guiding effects on tourism, so their applications in tourism are also different. In any case, they are guiding China's tourism industry to develop faster and better. The guiding role of honesty in tourism is to pay attention to the first impression, especially the first link in service, and follow the principle of 1= 100. In other words, if the first link in the tourism service leaves a very good impression on tourists, then tourists will also have a very good impression on the whole tourism activity. And they will take the initiative to promote it to their relatives and friends around them. The guiding role of understanding in tourism is to attach importance to product development and publicity, give play to the important role of tour guide explanation in tour guide work, and help tourists understand and stimulate me and understand tourism.

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A targeted explanation of learners' cognitive structure. The quality of the tour guide's explanation greatly affects the tourists' impression of this tourism activity, so the tour guide's explanation is also very important. The basis of tour guide explanation is tour guide words, which must highlight the personality of local landscape, that is, fully reveal their unique characteristics different from any other landscape. Personality is characteristic, characteristic and unique. The more distinctive the personality, the higher the value of tourism resources. Secondly, tour guides should constantly innovate. There are no innovative tour guide words, but the content is the accumulation of scenic spots and the list of knowledge. The process of a tour guide's explanation is like reciting a text. It requires new content, new insights, new materials and new perspectives on the selected theme. Grasp today's pursuit of eco-tourism and characteristic tourism with outstanding personality.

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The pursuit of travel. With the development trend of tourism, tour guide words should constantly explore new materials and enrich new contents. Thirdly, the tour guide explanation should be comprehensive and objective, and it is difficult to highlight its personality without a comprehensive tour guide explanation. Any excellent tourist landscape, whether it is natural scenery or historical sites, has its profound cultural heritage and is often the most distinctive treasure among many scenic spots. The reason why it is excellent is by no means isolated. There must be a reason why "the stars are holding the moon". Comprehensive also helps to highlight the personality of the scenic spot. There doesn't seem to be much difference between Hushan Great Wall and China Great Wall. If the description is not comprehensive, it will give visitors a sense of similarity, even worse than other Great Walls in China. What needs to be further explained is that the Hushan Great Wall has several obvious characteristics: First, the starting point of the Ming long section is magnificent.

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And style; Second, it embodies the distinctive characteristics of the ancient Great Wall, which is built on the mountain and has a masonry structure; Third, the defensive nature is more advanced than other Great Walls; Fourth, its geographical location is not only on the border between the two countries, but also close to mountains and rivers. The most important thing is that it is located on the same latitude line with important passes such as * * and * *, and it is an important part of Wan Li's coastal line, so it is comprehensive and distinctive. The guiding role of selectivity in tourism is to develop distinctive tourism products and services. The guiding role of organizations in tourism is to provide standardized services for guests and avoid the unfair feeling caused by horizontal comparison of guests. Organize tourist routes reasonably and avoid monotonous and repetitive activities. Tourists have more sensory systems, and the influence of tourism is also very important. The sensory system includes vision, smell, hearing and touch.

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, taste. (1) Vision: Many businesses rely heavily on visual factors in advertising design, business premises setting and product packaging. The visual factors of marketing information can often fully display the attributes of a commodity. By introducing the price, style, brightness and characteristics different from other competitive commodities, the value of commodities is conveyed through visual channels. The enlightenment of this point is that the research, development, packaging and publicity of many tourist commodities should be novel and unique, and we cannot be the same as most tourist commodities. (2) Hearing, sound and many other aspects will affect the feelings and behaviors of tourists. In tourist behavior, there are two widely used research fields: the influence of background music on mood and the influence of speech speed on attitude change and information understanding. For example,

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The tour guide enhances persuasiveness and appeal by changing the speed of speech. The rhythm of the tour guide's language, that is, the tone rhythm when explaining and speaking, is the same as the situation in which the regular sound intensity and length alternate in music. The tour guide should also be quick, slow and appropriate according to the customer's situation and the importance of explaining the content. Whether the tour guide explains or talks with tourists, the tour guide should strive to achieve a moderate voice, an appropriate speech speed, a beautiful and natural tone, a smooth tone, a variety of language norms, that is, cordial and natural, and pleasant to listen to. Only in this way can the tour guide's explanation touch the heartstrings of tourists and achieve the ideal tour guide's explanation effect. (3) Touch, relatively speaking, touch

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There is little research on the influence of sensory stimulation on tourists' consumption behavior. However, it is very useful for the development of tourist souvenirs. For example, smooth silk is synonymous with luxury goods, while denim is considered to be durable. (D) Taste, taste senses help tourists feel the formation of many products. Therefore, restaurants, restaurants and grocery stores are always busy developing new flavors of food to cater to the changing tastes of consumers. Restaurants and restaurants in tourist attractions should develop a series of related delicacies according to local regional characteristics, which will surely attract more tourists and promote the development of local tourism and economy. In recent years, our tourism industry has developed quite rapidly, especially after China joined the WTO, the 202 1 Olympic Games and the 202 1** World Games.

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The World Expo and the rapid development of China's national economy provide new opportunities for the development of leisure tourism in China, and tourists' perception is also very important in the impact on tourism.

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