How to create mobile phone advertising copy to have more purchasing power?

The mobile phone replacement cycle is getting shorter and shorter, but the frequency of mobile phone replacement is not high. If you want to improve the sales power of a branded mobile phone, not only must the target positioning be accurate, but the advertising must also be consistent with the brand's precise goals. OPPO recently launched a new product, the R17, and many people said that they had just bought the R15 less than two months ago, and they were hooked on the new product again. It shows that OPPO still does a good job in advertising. Advertising creativity either focuses on its own products or on target consumer groups. If your product has a unique selling point, then it is a good idea to find this selling point and then create different scenes to highlight this selling point. OPPO's "Three Chapters of Night" video advertisement for its new products reveals the mystery of attracting fans. The specific content is as follows:

Chapter 1·Hello Stranger

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The owner of the tavern

He actually remembered my taste?

Brothers

Let’s fight together

Even if you lose love

you will not lose your best friend

Set your mobile phone to night shooting mode

Adjust the atmosphere to heartbeat mode

The more Simple

The happier

Poster version:

No matter how small the light is

it can light up happiness

The owner of the tavern

actually remembered my taste

Mobile phone, set to night mode

Atmosphere, set to heartbeat mode

Chapter 2·My city does not sleep

After dark

The city is my playground

The dimension of the lens

Tonight

Which color is better to match?

Because of the stars

I prefer the dark night

Always in the same place

Photographing in a new style

The world is sometimes far away from me

Sometimes it is very close to me

Chapter 3·101 Little Emotions

The Child in the Heart

Only at night

The more you like me

The cuter I am

My mood tonight

It’s rainbow colored

I like to show myself

I am not used to being paid too much attention

It is a luxury to relax during the busy day

Losing on purpose

Only in order to ask for your advice

Each chapter of this set of advertisements has a small video advertisement accompanied by a picture poster, just like the three characteristics of brand copywriting in Ye Xiaoyu Copywriting Training Camp : Tonal, emotional, and conducive to communication.

Tonal: OPPO has always adhered to the brand tone of "illuminating your beauty", and this set of advertisements is no exception. Each polaroid-style poster gives people a sense of style. This kind of sense of déjà vu is like shooting a blockbuster with a mobile phone; in each video advertisement, the story of what happened at night is recorded through the mobile phone, highlighting the unique beauty of the city at night.

Emotional: OPPO has captured the current habits of young people and stays up late. It has a precise insight into the normality of young people working overtime and staying up late. Through a night shoot advertisement, it conveys the small beauties that happen late at night, such as strangers remembering their preferences, brotherhood, losing love but gaining friendship, each small story They all often happen around us, but they are often ignored by us, causing us to scream.

Lee Communication: This set of brand advertisements advocates "discovering the beauty of the night" and uses mobile phone lenses to record beautiful moments at night.

The world does not lack beauty, it just lacks the eyes to discover beauty.

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)