This paper discusses the marketing characteristics of tourist attractions in detail,

Characteristics of tourist attractions marketing: 1. Attraction products and product combination In each attraction, the experience of tourists depends on three components, namely, the core part, the extension part, the extension part or the additional part. The core part refers to the basic resources provided by scenic spots-natural resources or man-made resources. The extension part refers to the quality, style, reputation and brand of these basic resources. Through these factors, each tourist attraction embodies its own different characteristics. Extension or additional part refers to the additional services and benefits that customers get when they buy products. When planning additional products, we usually need to consider the following factors: l The quality of advertising materials, which will produce "commitment" and affect the initial expectation of tourism. L affect the effectiveness of scenic spots signs for first-time tourists. Potential tourists' first impression of scenic spots and perceived benefits-this is related to tourists' expectations before visiting for thousands of years. L the appearance and attractive places of the entrance of the scenic spot l the ability of the entrance or reception desk to receive tourists, including ticket sales, information provision and the introduction of the general orientation of the scenery at the point of sale/entrance of the scenic spot. L The tourist walking paths in scenic spots/buildings should be managed by scientific allocation of resources, paths, road signs and other means. The exhibition, display and explanation of major resources, including the provision of various audio-visual materials and activities. L location and layout of auxiliary scenery of scenic spots. L location and layout of service facilities such as toilets, cafes and small shops. 2. The market segmentation in most developed countries generally adopts the following segmentation methods: (1) local residents who are about half an hour's drive from scenic spots; (2) regional tourists who travel away from home for a day; (3) tourists who live in relatives and friends' homes an hour's drive from the scenic spot. (4) Holiday tourists who live in hotels, recreational vehicles, parks and other commercial accommodation places one hour's drive from the scenic spot (5) Group tourists are generally arranged by tour bus companies or directly marketed by the scenic spot. (6) Students and other educational organizations. Environmental factors affecting scenic spot marketing: 1, competitors' actions 2, consumers becoming smarter 3, the application of new technologies 4, the impact of decisions made by other organizations in the destination on specific scenic spots 4. Factors that restrict the marketing of scenic spots 1, high fixed operating cost and low variable cost; seasonality of scenic spots; low proportion of repeat customers.