Basic introduction of tourism e-commerce

Basic introduction of tourism e-commerce

Tourism e-commerce refers to a business system which is based on network, tourism information database and e-commerce bank, and uses the most advanced electronic means to operate tourism and its distribution system. Tourism e-commerce provides an internet platform for the majority of tourism peers. Then, the following is my introduction to tourism e-commerce. Welcome to read and browse.

(1) Tourism e-commerce is classified by transaction form.

1, B2B transaction form

2.B2E trading mode

3.B2C trading mode

4.C2B trading mode

(2) Tourism e-commerce is classified according to the types of information terminals.

1, website e-commerce

2. Voice e-commerce

3. Mobile e-commerce

4. Multimedia e-commerce

The influence of tourism e-commerce

1, changing the traditional business model of tourism.

Tourism e-commerce has fundamentally changed the business model of traditional tourism. With the application and popularization of e-commerce in tourism, tourists can directly inquire about tourism activities, arrange routes, book air tickets and hotels through the Internet, and get detailed information of tourist destinations without leaving home. It can be seen that the function of traditional travel agencies to help tourists design routes and arrange transportation is no longer necessary in tourism e-commerce, and travel agencies will face the dilemma of getting lost in online travel marketing. In the future, travel agencies will definitely change their roles, from representing the interests of suppliers to representing the interests of consumers.

2. Change the structure and mode of tourism consumption.

Tourism e-commerce can strengthen information communication and business contact between tourism enterprises. Travel agencies can directly face tourism destination enterprises and consumers, and provide personalized and humanized services more pertinently, thus improving service level and efficiency and changing passive marketing into active marketing.

3. Change the pattern of tourism market.

Tourism e-commerce has greatly changed the traditional tourism market structure, broken the regional monopoly, expanded the choice of tourism consumers and opened up a new tourism market. The change of market structure also makes tourism face new competition. On the one hand, the market entry threshold is low, the market scope is large, and the level and depth of competition will inevitably increase; On the other hand, the openness of the market is strengthened and a higher degree of cooperation is needed. Therefore, tourism e-commerce will lead to cooperation in competition and competition in cooperation, thus introducing the traditional tourism market into the field of tourism e-commerce with the network as the core.

Countermeasures for the development of tourism e-commerce

First, the protagonist, the person in charge: If tourism enterprises want to gain a firm foothold in today's information society, they must be clear about their determination to carry out e-commerce. Enterprise leaders should pay enough attention to it, play an exemplary role, lead the whole company to carry out e-commerce, and establish responsible persons to manage the quality of e-commerce. The development of e-commerce can not be limited to the establishment of websites, but also needs macro-planning to ensure the effective quality management of e-commerce. Including tourism e-commerce website planning, tourism e-commerce website construction, tourism e-commerce website operation and maintenance, online marketing and online payment, do a good job in e-commerce profit model analysis.

Second, coordinate the overall situation and strengthen cooperation: first, actively strengthen cooperation with hotels, tourist attractions, specialty dealers, banks and transportation departments to ensure the flow of business, logistics, capital, information and tourists? Five streams? Run smoothly. Hotels, tourist attractions, specialty dealers, banks and transportation departments can all implement electronic ticketing and electronic coupons. Secondly, actively strengthen cooperation with transportation departments and promote electronic ticketing (air tickets, boat tickets, boat tickets, etc.). ), seize market share. The emergence of electronic ticketing can improve the efficiency of both the supplier and the demander, and save the cost of printing, collecting and delivering tickets. In addition, we should strengthen cooperation with banks to solve the problem of online safe payment.

Third, school-enterprise cooperation, the introduction of talent: the daily construction and maintenance of websites required by tourism enterprises to carry out e-commerce are many specialized courses that these students have studied, and excellent students are competent. Enterprises can select some excellent e-commerce students to be responsible for web page design and content update, and then be responsible for system design and development. At the same time, some well-known professors or influential teachers and scholars who are familiar with cutting-edge knowledge can be hired in the school for guidance. You can also do it with the school? School-enterprise cooperation, task-based teaching? Activities, arrange practical tasks in class, let students have clear learning goals, and enterprises can also benefit from various projects.

Strengthen the construction of network security: whether online transactions can be kept confidential and secure will directly affect the interests of buyers and sellers, and security is the key to promoting e-commerce. Enterprises themselves should first strengthen security protection measures, such as installing effective firewalls on travel websites engaged in e-commerce? Hacker? Attack, protect the privacy and property safety of netizens, and let tourists have confidence in network security, dare to open pages and dare to pay online. E-commerce has gradually become a new hot spot in the world economy. With the deepening of informatization, its security measures are increasingly demanding, and it must be upgraded synchronously and continuously improved.

Fifth, strengthen the network credit guarantee: from the government's point of view, it is necessary to establish the necessary legal conditions for the application of e-commerce in tourism. Recently, the People's Bank of China promulgated and implemented the Management Measures for Payment Services of Non-financial Institutions, which effectively standardized and improved the online payment credit of tourism enterprises. We need more laws and regulations, in addition, the protection of online credit also needs the support of third-party certification bodies. More authoritative related institutions, such as banks and e-commerce platforms, can launch online credit alliances, establish a credit evaluation system for tourism e-commerce from both macro and micro aspects, effectively evaluate the credit of tourism enterprises and publish it regularly to ensure the credit of the tourism e-commerce industry.

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