How to write corporate video copy_Corporate video planning copywriting sample

Good promotional video copywriting can increase corporate visibility. How to write corporate video planning copy sample? Below are the writing skills and related examples that I have compiled for corporate video planning copywriting. Welcome to refer to them.

Methods of writing copywriting for corporate videos

The production of corporate videos is to perfectly display the image, style, characteristics and advantages of your company. Through the early planning and copywriting and the later Editing and production are used to artistically process the corporate image, which increases the company's attention.

1: The first is the performance of the creative copywriting content of the corporate video. How to show the essence of a company and how to attract customers to your company at the first glance. The creative copywriting of the corporate video The title plays a very important role. The title plays a general role in attracting the audience and showing the best part of your company in front of the audience. Therefore, the title of the creative copy of the corporate video must be creative, innovative and distinctive.

2: The creative copy of the corporate video introduces the company, the company's history, scale, honors, shows the company's style, and uses specific content to make the audience feel the strength of the company.

3: The product display of the creative copywriting of the corporate video, the company’s scale and honors, etc. have all been introduced. Then what you want to tell others is what your company does and how your products are comparable to those in the same industry. What are the competitive advantages? These are what the audience wants to know most. People who make films cannot well explain the advantages of their products in the early stage, so how to show their own advantages? You need to explore the creativity of enterprises. The advantage is great, and some of the features and uniqueness of the product can be photographed.

4: After the company's product display and introduction, then let others know the size and strength of your company. Mainly take pictures of the company's office area, R&D department, factory area, etc., to show the company's style with its real strength. , so that customers can be shocked to the soul and make the audience feel as if they are actually there. After watching it, it is equivalent to a real visit to the enterprise.

5: The last step is for enterprises to face opportunities and face challenges in the future. No matter how strong an enterprise is yesterday and how great its achievements are, it only represents yesterday and faces the future. Outlook is a link where your audience can see the potential of your company. The design of the outlook at the end of the corporate video is also a very important link. This link can grasp the overall impression and future potential of your company by the audience with good or bad relationships. an evaluation of.

The focus of the creative copywriting of the corporate video is on the theme positioning, overall positioning, performance content, creative core elaboration points, etc. of the corporate video. The corporate video planning copywriting sample must be "spiritual" "Both" has a main melody, a tone, a clear theme positioning, and follows a clear core slogan from beginning to end. Even the concise narration can be precise, and it is full of tension, even if the shot is not straightforward, it can make people feel The topic is unbiased. Therefore, as long as the "god" of the enterprise is refined through various combinations of shots, movements, ups and downs, there will be unlimited space for creativity and unlimited creative interpretation.

? Corporate video planning copy sample 1

In today's world, energy development, energy security and environmental security are issues of common concern to the whole world and all mankind. Founded in 1949, the Central South Survey and Design Institute of China Hydropower Consulting Group has struggled and grown together with the Republic of China. It has always taken clean renewable energy and environmental protection as its own responsibility. It is rooted in Hunan, China, facing the country and the world, and participating in It has created and witnessed the glorious history of the development of China's energy industry, and has become a national large-scale comprehensive Class A survey, design and research unit with outstanding capabilities and strength in the field of clean renewable energy and engineering construction management in my country. In its 60-year history of struggle, Zhongnan Institute has undertaken the survey, planning and design of hydraulic resources for 20 large rivers and 179 main and tributary river sections in my country, with a planned total installed capacity of approximately 67 million kilowatts; it has undertaken domestic and foreign hydropower projects There are more than 160 water conservancy survey and design tasks, with a total installed capacity of more than 60 million kilowatts; currently, about 17 million kilowatts have been completed and put into production in China, involving hundreds of billions of yuan in project investment. The Wujiangdu Hydropower Station won the first prize of the National Science and Technology Progress Award, the National Excellent Engineering Survey Gold Medal, and the Design Gold Medal; the Dongjiang Hydropower Station and the Wuqiangxi Hydropower Station won the National Excellent Engineering Survey Gold Medal and the Design Gold Medal; and won the National Excellent Engineering Survey Silver Medal and the Design Silver Medal. The Wulichong Reservoir, which won the award; the Longtan Hydropower Station, which is renowned in the world of hydropower engineering and won the honor of the International Roller Compacted Concrete Milestone Project; the Xiangjiaba Hydropower Station, the third largest hydropower station in China currently under construction, etc., are all projects of Central South Institute in different historical periods. Representative works of survey and design.

The pumped storage power station undertaken by Zhongnan Institute of Technology has a total designed installed capacity of more than 10 million KW. It is involved in the demonstration of the necessity of pumped storage power station construction, hub layout, structural design, and design and construction of giant underground cavern groups. It has strong technical characteristics in terms of technology, construction planning, electromechanical design, improving the economics of low-head pumped storage power stations and unit operation stability. Representative projects include Bailianhe in Hubei, Heimifeng in Hunan, Liyang in Jiangsu, etc.

Zhongnan Research Institute has always been at the forefront of hydropower and water conservancy technology in China. 60 years of technical practice and engineering training have established the most stable core capabilities for sustainable development. It has successively produced 2 academicians of the Chinese Academy of Engineering, currently has 14 experts enjoying special government allowances from the State Council, 222 professor-level senior engineers, and 611 senior engineers. It has also established a postdoctoral research station.

High roller compacted concrete design and construction technology represented by Longtan, high arch dam design and construction technology represented by Dongjiang and Jinggangchong, high panel design represented by Sanbanxi and Jiangpinghe Rockfill dam design and construction technology, high slope treatment technology represented by Wuqiangxi, Longtan, Xiangjiaba, etc., and Longtan, Xiangjiaba, Bailianhe energy storage, Heimifeng energy storage and other projects as examples The design and construction technology of large-scale underground caverns, the deep overburden treatment technology represented by Xiangjiaba, Pankou and other projects, and the various flood discharge and energy dissipation technologies used are all representatives of China's cutting-edge hydropower technology. Has significant influence in the industry.

Zhongnan Institute is one of the first units selected by the country to carry out engineering construction supervision business. For more than 20 years, it has undertaken hundreds of engineering construction supervision projects in various industries at home and abroad; with the world's largest pumped storage power enterprise in Guangzhou Promotional video planning copywriting sample station, the permanent ship lock of the Three Gorges of the Yangtze River, underground workshops of Longtan and Xiluodu hydropower stations, Guangzhou subway project supervision, etc. are the most representative, creating the "Guangshuo Model" and "Longtan Experience" of Chinese supervision, and rare continuous It was awarded "National Advanced Supervision Unit" by the Ministry of Construction three times. In 2008, it won the title of “China’s Advanced Project Supervision Enterprise with 20 Years of Innovation and Development in Construction Supervision”.

In 2006, Zhongnan Institute of Technology promptly established the development strategy of creating a “domestic first-class, internationally renowned international engineering company” and the business strategy of “going west, going global, and transforming”, and is committed to transforming its main business into It continues to expand into the fields of new energy, water affairs, environmental protection, and transportation engineering, and enters into new technology and management business fields and market sectors such as engineering consulting, general engineering contracting, project BOT, and international engineering.

In the field of new energy: Zhongnan Institute has undertaken the planning of two national tens of millions of kilowatt wind power bases onshore in Jilin and offshore Shandong, and has undertaken the survey and design of national large-scale wind power projects such as Baiyang River in Xinjiang and Huitengliang in Inner Mongolia. ; and took the lead in launching offshore wind power technology research work.

Taking the Zhongnan Boyuan Building solar photovoltaic building application demonstration project as the forerunner, it has successively undertaken the solar energy application planning of Turpan City, Xinjiang and the design work of solar power generation projects in Ordos, Inner Mongolia, Guyuan, Hebei, and Hengyang, Hunan; it has undertaken the design work of Hunan The provincial overall plan for comprehensive utilization of waste power generation and the design work of Xiangtan City’s domestic waste incineration power generation project fully serve the development of new energy in the motherland. Undertaken the overall planning of comprehensive utilization of waste power generation in Hunan Province and the design work of domestic waste incineration power generation project in Xiangtan City, fully serving the development of new energy in the motherland.

In the field of general engineering contracting: While giving full play to its advantages in the complete set of electromechanical equipment business, Zhongnan Institute has been focusing on exploring the design-led general contracting model, and has successively undertaken projects such as Hunan Shuiniangtang Hydropower Station and Hunan Pushi Protection Project. Engineering, Hunan Liye Protection Project, Chongqing Youhou Hydropower Station, Jiangsu Dongling Wind Power, Shanxi Shenchi Wind Power, Yunnan Tiechuanqiao Hydropower Station and other general contracting projects. Practice has proved that the design-led general contracting model has strong vitality and is an important part of the sustainable development of Zhongnan Institute.

In the field of international engineering: Zhongnan Institute of Technology has leveraged on national foreign financial aid projects and through several generations of efforts, has gradually formed today’s seven centers in Southeast Asia, North Africa, East Africa, West Africa, the Middle East, the Near East, and South America. market, and established offices in Vietnam, Libya, Colombia, Turkey, etc. The business areas include survey and design, general engineering contracting, equipment complete sets, engineering consulting, etc., which basically cover all major business areas of our institute. In 2008, there were more than 20 contract fulfillment projects. In particular, the steady advancement of Libyan housing construction EPC, Vietnam's Son La electromechanical equipment set, and the formal signing of the cooperation memorandum of understanding on Colombia's Magdalena River marked a significant improvement in our hospital's "going global" level, capabilities, and quality.

Engineering investment areas: Relying on its own technology, management advantages and market reputation, Zhongnan Institute has invested in Taoyuan Hydropower Station, Dongling Wind Farm and other equity-based installed capacity of more than 300,000 KW; independently invested in Chenzhou and Guiyang in Hunan, etc. The treatment plant has a daily processing capacity of 220,000 tons, and large-scale operation capabilities for environmental, water and other projects have initially taken shape.

Through years of scientific research practice and engineering experience, Zhongnan Institute is engaged in resettlement planning engineering design, geotechnical construction engineering and wind power construction engineering, geological disaster management, automatic water regime forecasting and reservoir dispatching automation systems. , Engineering Test Center, Engineering Surveying and Mapping Center, Engineering Inspection, Engineering Monitoring, Environmental Assessment

It has formed certain technical advantages in soil and water conservation, industrial hygiene and labor safety pre-evaluation, bidding agency special business, etc., and is in the industry Have greater influence.

Rooted in the beautiful land of Xiaoxiang, Zhongnan Institute is fully committed to Hunan hydropower development and engineering construction, Zhexi, Fengtan, Dongjiang, Wuqiangxi, Lingjintan, Hongjiang, Wanmipo, Tuo A number of hydropower projects such as the Kou and Heimifeng pumped storage; a number of wind power projects such as Bamianshan, Nanshan, Yangfengshan, and Jianghua; and a number of municipal projects such as Tianhan Grand Theater, Xiangjiang River flood control embankment, and urban sewage treatment, highlighting the outstanding achievements of Central and South China. The institute’s engineering capabilities and social responsibilities.

The rapid development of Zhongnan Institute cannot be separated from the correct leadership of the group company, the unyielding pursuit and struggle of generations of Zhongnan Institute, the help and support of friends from all walks of life, and the Without the care and entrustment of leaders at all levels. Corporate video planning copywriting example 2

Shooting outline

Client: Education and Training Institute

Film length: 8-15 minutes

Film Name: Create an education legend - Education

Overall positioning: Based on the education group’s current school-running characteristics and leading position in the industry, it reflects the excellence of Dacheng Education’s development ideas, mechanisms, and school-running models in education. Achievements and their impact on education. In the context of the development of the college, fully explore and write articles on "culture" to fully reflect the core competitiveness of Dacheng Education and its advanced and modern teaching concepts and teaching methods. The extensive use of the combination of characters and environments, the combination of moving and still scenes, the combination of physical photography and animation production reflects the culture and philosophy of the college and injects unique vitality factors into the education system of the entire society. Use three-dimensional demonstrations to fully demonstrate Dacheng's new teaching concepts and teaching methods. At the same time, through the lens of the college's leadership team, educational elites, teaching environment, college strength, etc., it highlights Dacheng Education's outstanding achievements in the field of education, its continuous innovative development momentum and The educational goal of "learning in Dacheng, and achieving Dacheng in life" and the unique college culture.

Topic content:

The Chinese nation is a nation with a long history and profound cultural heritage. The accumulation of ancient and modern culture has forged the backbone of our national culture! Education is the basis of a century-old plan! In the wave of reform and opening up, education has been placed at the top of all work by the party and the government! In response to the circumstances, many education and training institutions have sprung up, and Dacheng Education is like a sunflower chasing the sun, becoming the most popular among all educational institutions. Shining flowers, shining with dazzling light!

"Mencius" said: "Confucius calls it the culmination of a culmination", praising Confucius' thoughts as a culmination of the ancient sages. The influence of Confucian culture and the teachings of Confucius laid the foundation of Chinese civilization and created the great achievements of Chinese civilization. Today, Dacheng Education inherits civilization, spreads civilization, and creates a new era of educational Dacheng. It takes "Learning at Dacheng, Dacheng in Life" as its educational goal, adhering to the educational philosophy of "sharing wisdom, developing potential, and creating competitive advantages", with ingenuity. Unique teaching models and teaching methods, following teaching rules and teaching students in accordance with their aptitude, and carrying out services such as educational management consulting, characteristic brand design, educational training, subject tutoring, educational certification and educational intermediary services (foreign university intermediaries for studying abroad) for the society, wholeheartedly Committed to providing the highest quality educational services to schools, students, parents and society.

Yunnan Education and Training College is a non-academic education and training institution approved by the Yunnan Provincial Department of Education and registered with the Yunnan Provincial Department of Civil Affairs. In 2010, through cooperation with the ESOL Center of the University of Cambridge and Beijing Foreign Studies University, Yunnan Dacheng Training College exclusively introduced the Cambridge International English Teaching Proficiency Certificate (TKT) certification system, becoming the only functional institution in Yunnan Province with the qualifications to train international English teachers. At the same time, Yunnan Dacheng Education and Training College is also the only authorized test center in Yunnan Province for the Cambridge International Children’s English Certification Examination (CCEC). Since its establishment, the college has cooperated with high-level universities and education departments such as the Ministry of Education Examination Center, Beijing Normal University, and Beijing Foreign Studies University, with impressive results!

The college has adapted to different ages and In order to meet the learning needs of students at all levels, it consists of departments such as the primary school department, the middle school department, the adult department, and the vocational skills certification center.

The primary school department offers: Cambridge International Children’s English, Rainbow Children’s English and synchronous tutoring courses for various primary school subjects, children’s art specialty classes, psychological correction and parent-child courses; the middle school department offers: New Concept English and Elementary School , synchronous tutoring courses for various subjects in high school, and special training tutoring courses for middle school and college entrance examinations; (Attachment: The primary and secondary schools offer special summer camp activities, and the middle school offers study tour activities.

) The adult department offers: pre-examination training for special post teachers, college English level 4 and level 6 training, English major level 4 and level 8 training, postgraduate entrance examination tutoring, civil servant pre-examination TKT training and other courses. The Vocational Skills Certification Center offers: (Cambridge English Teaching Proficiency Certificate)

Training certification, ITAT (National Information Technology Application) training certification, CCEC (Cambridge International Children’s English Test) certification and BEC (Cambridge Business English Certificate) level examination training.

Dacheng Education focuses on the great achievements of Chinese education. In the social wave of full-name education, our school will join hands with people with lofty ideals to forge ahead together and work together to create great achievements in education. , in order to improve Kunming’s foreign language level, improve Yunnan’s overall education level, and improve the education level of the whole society, and strive unremittingly!

The creative ideas are clear in all chapters of the film, allowing the audience to understand clearly in a short time I have a thorough understanding of the college’s educational characteristics and outstanding achievements, and have been infected by the excitement and enthusiasm of the shots or manuscripts.

Thematic positioning This program aims to demonstrate the outstanding educational strength and level of Dacheng Education. Through the filming, production and promotion of this film, it will highlight Dacheng Education’s school-running characteristics, core competitiveness and the college’s achievements in the field of education. Remarkable achievements. In terms of specific content selection and section setting, this plan strives to achieve: comprehensive coverage, thorough explanation, highlighted key points, and combination of points, making the entire film orderly and hierarchical.

The artistic style of the entire film is majestic, with strong visual visibility, distinct rhythm, prominent themes, fashionable atmosphere, and the integration of Chinese cultural elements. It is rich in cultural heritage and has strong appeal.

Expression techniques The entire film will use two methods: real-life shooting and computer animation special effects synthesis to create a comprehensive and three-dimensional video presentation.

The picture requires a shooting technique with a sense of the times, grandeur, grandeur, novel angles, strong audiovisual impact, and a prominent theme.

Dynamic picture processing requires a clean and crisp rhythm; emotional scenes require softness and smoothness. Movement and stillness are appropriate, ups and downs, broad-minded yet delicate, flexible yet slightly strong.

Professional dubbing Chinese commentary, using a relaxed style, speaking from facts, easy to understand, well-organized, integrating ideological, artistic, scientific, philosophical and humorous, requires excitement, depth, progress and richness. The sense of expansion and depth is the finishing touch and hits the mark.

Background music The background music of the whole film closely follows the rhythm of the picture. The music with strong rhythm and atmosphere is used to set off the picture, so that the whole film is majestic, the picture is impactful, full of passion and incitement. Sexy, soothing pictures use soothing music, which fits the scene, is relaxed and engaging.

Features: The combination of fast and slow shots, the combination of distant and medium still scenes, the combination of moving and still scenes, the use of advanced photography technologies such as orbital rockers, professional lighting modeling, professional dubbing and soundtrack, and professional post-production to create an atmosphere that is very affecting. A powerful professional promotional video.

Technology uses real shooting, two-dimensional and three-dimensional special effects production, and non-linear editing to combine corporate video planning copywriting sample 3

Part1 Title——Company Profile and Concept

(Opening flashing subtitles)

Deqiang——Environmental protection fighters have virtues

“Deqiang” means “put morality first, Taking social responsibility as the benchmark and using high-tech green and environmentally friendly products as weapons, a fighter who strives on the road of green environmental protection" is accompanied by a picture of a tree (forest), a gladiator combination and the company's logo (not available yet)

Guangzhou Decan Trading Co., Ltd. was established in 2012. With the theme of green, health and high technology, it is based on the environmental protection and energy saving industry; with the model of maximum sharing of resources and complementary advantages, it creates a quality-first, technology-led, A high-quality platform for mutual help and win-win. In the early days of its establishment, it had three major projects:

1. Prediction and prevention of major diseases - Ruixi Gene Technology.

Cooperating unit: Ruixi Gene Technology Co., Ltd.

Research institution: Peking University Health Science Center.

Address: Zhongnanhai, Beijing (Shanghai Health Care Center). Corporate video planning copywriting sample 2. Automobile power system and professional maintenance - Gale Automotive Supplies.

Cooperating unit: Peking University School of Engineering.

Address: Shatai South Road, Tianhe District, Guangzhou City.

3. High-end bedroom products - Yinglan brand (Hainan Huanghuali health pillow series). Cooperating unit: Yinglan Company.

Address: Buji, Shenzhen (available in major Tianhong shopping malls).

The three major projects go hand in hand to provide an exhibition platform for developing small and medium-sized enterprises and provide customers with professional, high-quality and cost-effective new products.

Main leaders of the company:

Chairman of the company Chen Jide (photo to be taken.

)

Formerly served as political commissar of the Guangdong Provincial Fire Brigade and Captain of the Fujian Provincial Fire Brigade

Vice Chairman of the Management Committee of the China Green Energy Development Foundation

China Civil and Commercial Association Executive Director of the Board of Directors

Director of Ruixi Gene Technology Co., Ltd.

Editorial Board Member of "China Strategic Reference"

General Manager Hua Shiliang

Served as Business Department Manager of East China Air Traffic Control Bureau

Member of Shanghai Pudong International Organization Air Cargo Hub Project Bid Evaluation Committee Director of Guangzhou Yaoshi Chamber of Commerce

Part2 Key Projects—— Gale Automobile optimization expert

The Gale brand was founded in 2001, and its current series of products have an annual output of 10 million pieces. It realizes the industrialization of automobile energy-saving products through the research and application of high-tech, and comprehensively optimizes and upgrades the performance of automobiles from air intake, exhaust, lubrication, cooling, electrical appliances, control, road and other systems to increase automobile power and save fuel. , reduce exhaust emissions, achieve rational development and efficient utilization of resources, improve vehicle performance, save energy and money for car owners, save fuel and increase power, and create a green and environmentally friendly living environment for mankind.

As the founder of the automobile health industry, Gale has been focusing on the research and development of science and technology in the field of automobile health for eleven years. Now he has seven national utility model patents and won the first Eureka Award. The highest honor of the World Invention Expo - the Eureka World Invention Gold Award. The scientific and technological level far exceeds that of similar industries and is an internationally leading level. At present, Gale has a first-class team of R&D experts, including R&D leaders Mi Jianchun and Wang Baohe. Attachment 1: Certificates, etc. Mi Jianchun—Professor, doctoral supervisor, and director of the Institute of Energy Conservation and Power Engineering at Peking University School of Engineering. He has participated in the design of the main torch for the Athens, Sydney, and China Olympic Games. He has served as senior/director researcher at ADELAIDE University in Australia, part-time professor at ADELAIDE University and Beijing Normal University.

Wang Baohe—a researcher at the China Academy of Management Sciences, won the Eureka World Invention Gold Award in 2005, the Four Fuel-Saving Expert Awards, and the Best Fuel-Saving Creative Award. title. (Attachment 2: Photos of people)

Part 3 Products

The main products of the Gale project include Gale intake turbine, exhaust turbine, Gale lubricant improver, and Gale cooling Liquid activator, Gale accelerator pedal booster, Gale Lubricating King and other core products. Supporting videos, pictures, and related shooting content of physical stores, exhibition halls, and technical workshops (Attachment 3: Product photos)

Supporting pictures of the installation positions of the Gail intake and exhaust turbines, close-ups

Gale's turbine and exhaust turbine are respectively installed inside the engine inlet and engine exhaust pipe to make the air intake more sufficient, accelerate the discharge of exhaust gas, improve fuel combustion efficiency, while reducing harmful gas emissions and saving fuel. It can increase power by 20%-30% and save fuel by 3%-13.6%. On a per-vehicle basis, using Gale series products can reduce fuel costs by an average of 0.10-0.15 yuan per kilometer, reduce pollutant emissions by 10-40%, and save fuel. If all vehicles across the country are installed and used , it can save more than 20 billion US dollars in fuel costs throughout the year and reduce carbon dioxide emissions by hundreds of millions of tons, thereby effectively reducing the emissions of PM2.5, an inhalable particulate matter in vehicle exhaust. Attachment 4: Test chart, case description)

Gale lubricant improver

Gale lubricant improver is an efficient, energy-saving and environmentally friendly product developed by Peking University College of Engineering. A lubricating oil improver that can be blended with engine oil, so the car can be driven for more than 50,000 kilometers without changing the engine oil. It can extend engine life, reduce engine noise, increase power, reduce exhaust emissions, and save 10% of fuel; achieving the purpose of saving time, effort, money, and trouble. This product has passed the testing and certification of the Energy Utilization Testing Center of the Automobile Transportation Industry of the Ministry of Transport.

The following does not require narration, subtitles are typed as the ending background

Decan Trading Co., Ltd. sincerely awaits your visit.

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