Traditional Culture Encyclopedia - Tourist attractions - Introduction of Shangri-La Hotel Group

Introduction of Shangri-La Hotel Group

Hong Kong Kerry Group

"Shangri-La" is the brand of Shangri-La (Asia) Co., Ltd., a listed company in Hong Kong. This hotel group is under the Kuo Group of Guo Henian, a famous Malaysian Chinese businessman. Shangri-la has always paid attention to the luxury and comfort of hardware facilities, coupled with the hospitality of Asians, and has become a well-known hotel brand suitable for Asian culture.

Guo Henian, a well-known Malaysian Chinese entrepreneur, was born in Fuzhou, Fujian Province, and is known as the sugar king of Asia. The Kwok Group controls more than 1 companies with billions of dollars in assets. His business has penetrated into Singapore, Thailand, China, Indonesia, Fiji and Australia. His main business scope ranges from sugarcane planting, sugar production, flour, feed, oil and mining to finance, hotels, planting, commerce and shipping. In 1971, he established the first luxury hotel in Singapore-Shangri-La Hotel with the Singapore Economic Development Board, and began to expand in the Asia-Pacific region to build Shangri-La hotel brand.

As a hotel management group that entered the mainland earlier, Shangri-La has been carrying out capital management since it opened its first Shangri-La hotel in Hangzhou in 1984, and it was also the only international hotel management group that adopted this method at that time. Wherever Shangri-La went, it became a local landmark hotel and successfully built the Shangri-La brand in the Mainland. Since 21, Shangri-La began to "walk on two legs", and export management and capital management went hand in hand. This year, Shangri-La has accelerated its expansion in the mainland, announcing that 8 hotels are under preparation and 15 are under negotiation, and it will reach 3 by 25.

Shangri-La's generosity in the Mainland is inseparable from Guo Henian's investment in the Mainland. In the early 198s, Shangri-La Hotels Group took a fancy to the mainland market and began to make a comprehensive layout. In 1984, on the picturesque west lake, the signboard of Hangzhou Hotel, which is well known to Hangzhou people, disappeared. A five-star hotel was newly renovated and its name was "Shangri-La, Hangzhou". Hangzhou Hotel is an old hotel built in 1956. It was once the hotel where President Mao Zedong visited Hangzhou. This is the first time that Shangri-La Hotel Group has tried the water in the mainland. The partner they chose is Zhejiang Tourism Bureau, which is now Zhejiang Tourism Group Company. Shangri-La Hotel Group owns 45% of the shares of Shangri-La, Hangzhou, and has officially started the management with capital in the Mainland.

Layout Beijing

In Shangri-La's China layout, Beijing is the second stop.

Shangri-La Hotel in Beijing was completed in p>1987, and Shangri-La Group held 49% of the shares. It was the highest and most luxurious five-star hotel in Beijing at that time. In 1985, Guo Henian's first investment in the Mainland was to cooperate with the State Economic and Trade Commission and spend 38 million US dollars to build the Beijing International Trade Center. International Trade Center is a comprehensive building complex including hotels, office buildings, shopping malls and high-end international apartments. It is still a representative building of Beijing CBD, and the International Trade Hotel and China World Hotel are its important components.

The International Trade Hotel opened in p>1989 and the China World Hotel opened in 199. Shangri-La owns 5% of the shares of the two hotels. In 1995, Kerry Group, a subsidiary of Guo, saw the scarcity of high-grade office buildings in the CBD area that met international standards, and built Kerry Center, a high-grade office building, including Kerry Hotel, with Shangri-La having absolute control. So far, Shangri-La has four hotels in Beijing.

Shangri-La has two brands: Shangri-La and Business Hotel. Shangri-La brand is mainly a five-star hotel, and most hotels have more than 5 rooms. The Business Hotel established in 1989 is a four-star brand with moderate price positioning, and Guomao Hotel is the first one.

Shangri-La's design has always been famous for its fresh garden beauty and lobby features rich in Asian culture, and Shangri-La Hotel in Beijing has inherited this style. Wang Hongling, the public relations director of Shangri-La Hotel Group in China, said that although China World Hotel, International Trade Hotel and Kerry Hotel are very close, they are three different styles, aiming at different markets. The decoration and design of China World Hotel is very luxurious and regal, which is suitable for senior business people such as global CEO of many multinational companies. Guomao Hotel focuses on meeting the needs of business guests. It is no different from Shangri-La in management and service, but it pays more attention to practicality. Compared with Shangri-La Hotel, it has lower room price, smaller room area and less service times. Kerry Hotel is aimed at relatively young business people.

Walking on Two Legs

In the 199s, Shangri-La carried out its expansion in the mainland of China at a rapid speed, especially from 1996 to 1999, nine restaurants were opened in just four years.

After p>2, Shangri-La began a new round of hotel expansion plan in China, and implemented the strategy of "two-legged walking" in investing and managing hotels. In 21, Shangri-La took over the Nanjing Dingshan Hotel and renamed it Nanjing Dingshan Shangri-La Hotel, and intervened in the form of pure input management. Shangri-La announced eight hotels under construction, half of which are export management, and the other half are still self-invested.

In recent two years, the international hotel management group has changed from strategic investment to strategic investment, and increased its capital investment. Shangri-La believes that the expansion of international hotel groups in China is a foregone conclusion. In the next three to four years, all the hotels of famous luxury brands in the world will occupy positions in Beijing and Shanghai. The high-end brands will focus on the provincial capital cities in the mainland, while the mass brands will focus on the second-class cities. The hotel market in China will soon mature.