What is the specific application of lipstick effect? Thank you, everyone.

Products that meet the following three conditions can also make full use of the "lipstick effect" to promote sales: first, the products sold have additional significance besides practical value; Secondly, the absolute price of the commodity itself should be low; Thirdly, businesses should make full use of the situation to guide consumers and detonate their desire for consumption. The application of lipstick effect in times of crisis has many aspects: all-round attack-interests win. The lipstick effect points out that when the crisis comes, it responds to people's normal consumption psychology and habits. For example, if you don't have the money to travel far away, you may wander around, or you may go to the cinema to buy discs to kill time. This requires enterprises, according to the changes in people's consumption situation, to study how enterprises adapt to, change the thinking of exporting and becoming big customers, temporarily give up their own advantages, attack in all directions and make money as soon as possible. In a special period, "no matter whether it is a white cat or a black cat, catching a mouse is a good cat", no matter how big the enterprise develops in the future, it is a good enterprise to earn money and survive now. In times of crisis, it is impossible to play by the rules. Take the small one from the big sales victory. Income shrinks, people can't have big money, but desire still exists. Now money is tight to sell large-displacement cars, but the heart of buying a car is not dead. In the early stage, a small-displacement vehicle of 1.6 liter was introduced, which reduced the purchase tax. Coupled with the fluctuation of gasoline and the emergence of crisis, the sales of small-displacement vehicles have increased, and people are nervous about buying big cars and cars, which reduces their face and is more affordable. In particular, 1.6 liter cars won the market. Enlightenment of the best-selling lipstick effect of cars from big to small to enterprises. Get out of the way.-both sides won. The crisis is coming, expensive cosmetics can't be bought, and the right lipstick will sell well. The same is true for enterprises. The normal production of customers is suspended, but big customers will take the time to repair equipment and develop new products. Our mold company has also seized this change, with fewer molds, and cooperated with customers to maintain and dry equipment; Cooperate with customers to develop new products and trial production, strive to adapt to market changes, ensure that the company will not stop working as much as possible and create new benefits.