What are the advantages and disadvantages of Tuniu Travel Network?

1, specializing in tourism: Tuniu has been different from other online travel companies since its inception. It does not focus on the highly competitive air tickets, scenic spots and hotel reservation services, but finds another way to focus on tourist routes and devote itself to deepening this market segment. It can be said that the customization of tourist routes is the characteristic and symbolic product of Tuniu.

2. Brand building: Tuniu has gained strong brand communication, brand penetration and recognition from customers through a series of publicity and marketing methods. "Traveling to find Tuniu" has become a well-known advertising slogan, and this kind of advertising promotion has indeed brought good results to the popularity of Tuniu.

3. Technological innovation: Tuniu's technical investment has always accounted for a large proportion. Undoubtedly, for online travel enterprises, mastering technological advantages and maintaining technological originality can form a protective barrier and effectively resist the invasion of competitors. The continuous innovation and improvement of technology is conducive to improving the user experience.

Disadvantages are as follows:

1. Imitation risk: Products and services are highly homogeneous and easily imitated and imitated by competitors. In particular, the imitation of network technology is extremely rapid and hard to prevent.

2. Customer acquisition risk: Tuniu's customers are all based on the ability to use the Internet. This limitation makes it difficult for him to penetrate into a wider range of tourists, and the products and services are highly targeted and relatively single.