Opening ceremony of float parade in Shanghai Tourism Festival

The opening ceremony float parade is an important symbol of the opening ceremony of the float parade in Shanghai Tourism Festival. Since 2002, the opening parade of Shanghai Tourism Festival floats has been held in mid-September every year. The main venue is located in Shanghai Times Square, and the parade floats and performance teams dance along Huaihai Road, the most fashionable commercial street in Shanghai, with a total length of about 2.2 kilometers. In 20 15, the float of Shanghai Disneyland was presented to the public for the second time and made its debut in the opening parade. The appearance of the classic Disney cartoon image on the float will arouse many childhood memories of the 1970s and 1980s, and make citizens and tourists look forward to the grand opening of Shanghai Disneyland. According to statistics, more than 500,000 people watched the opening ceremony of the 20 15 Shanghai Tourism Festival float parade broadcast live by the entertainment channel of Shanghai TV Station, and more than 7% TV viewers watched the float parade that night. At the same time, Leyou Shanghai official Weibo also broadcast the grand opening parade live.