Development countermeasures of red tourism

Red tourism is a special form of tourism, which is developed with the strong support of national policies and relying on special historical sites and cultural relics. The favorable political factors and the irreplaceability of red resources make red tourism policy-oriented in the early stage of development. As a new tourism market, the problem of "red tourism" in China is more prominent. In order to improve the problems existing in the development of red tourism, we must highlight the characteristics of red tourism and do a good job in the development research of red tourism.

(A) analysis of advantages, a reasonable positioning

The popularity of red tourism has attracted many investors, local government officials and scenic spot managers. In many areas, regardless of their local conditions and contrary to the laws of tourism economy, they go to projects and develop them at will. The result is that low quality and low grade bring low benefits, and at the same time blindly develop and destroy resources. To develop "red tourism" scientifically, we must recognize the position of "red tourism" in local tourism resources and give a realistic understanding and evaluation through comprehensive analysis. For example, the resources of "red tourism" in Hunan Province are rich and connected, and Jinggangshan, Shaoshan, Peng's former residence, huaminglou and other "red tourism" resources are all located in Hunan Province or its surrounding areas, so "red tourism" can be regarded as the main image. In places where resources are relatively scattered and single, and only have regional influence, it is not necessary to regard "red tourism" as the "main image" of local tourism, but to consider which local tourism resources are most attractive and most suitable for the needs of the tourism market. Therefore, in the understanding of the development of red tourism, we should proceed from reality and accurately locate it. It is necessary to scientifically formulate the local tourism development plan and rationally arrange the development objectives, contents and steps. First, we should grasp the position of this resource among similar resources in the whole province and the region, face the reality and fully consider the development potential; Second, we should consider the positioning of red tourism resources in local tourism resources, not only highlight its characteristics, but also consider the complementarity with other tourism resources. Third, we should consider the relationship between red tourism and the whole national economy and bring red tourism into the whole national economic development planning system. As for the positioning of resources, we should not aim too high or underestimate ourselves. In a word, only by analyzing the advantages according to local conditions and positioning reasonably can we develop red tourism better.