Definition of tourism industry chain

Definition of tourism value chain based on tourists' demand. The demand of tourists drives the formation of tourism industry elements, so the definition of tourism industry chain is often based on the demand of tourists. For example, Li and others believe that the tourism industry chain refers to an industrial relationship formed by enterprises that participate in tourism consumption, such as eating, living, traveling, traveling, entertainment and shopping. In the process of a series of activities from obtaining tourism information to deciding to travel, crossing space and finally realizing tourism experience (Li Qinqiao & Zhang Lin, 2009). He Jianmin pointed out that for conventional tourism, the tourism value chain includes target customer selection, positioning, product design, price setting, channel selection and image promotion (He Jianmin, 2007). These concepts all emphasize that the industrial chain begins with the spatial movement of tourists and ends with the realization of tourist consumption experience. Is a set of food, housing, transportation, travel, shopping, entertainment, six elements of the relevant enterprises. This definition makes the boundary of tourism industry relatively narrow, which is usually called narrow tourism industry, but it is convenient for statistics and operation. For this reason, the statistical caliber of tourism industry led by the National Tourism Administration basically adopts this definition.

Definition of tourism value chain based on the supply of tourism products. Generally speaking, tourism industry is composed of a collection of tourism enterprises that produce tourism products and services, so many definitions of tourism industrial chain are based on the supply of tourism products and services, such as Tapper and Font, who define tourism industrial chain as a chain that includes the supply and distribution of all tourism products and services (Tapper &: Font, 2004), so the tourism value chain can be divided into four stages: winning orders, supporting before delivery, supporting after delivery, so as to realize seamless end-to-end connection of tourism products (Yilmaz &: Bitich, 2006), or defining the tourism industry chain as a single chain (KaukalH? Peking University. Werthner, 2002).

The definition of tourism value chain based on the spatial movement of tourism product supply. The definition of tourism industry chain based on tourists' demand divides the starting point and ending point of tourism industry chain, which makes the research of tourism industry operable. The value chain based on the supply of tourism products and services emphasizes the diversity of tourism industry chain, but it is caught in the dilemma of concept generalization. Therefore, some scholars define the end point of the value chain of tourism products and services as "the distribution and marketing of specific tourist destinations", and the corresponding value chain of tourism supply is defined as "the network of tourism organizations participating in different activities from the supply of different parts of tourism products/services (such as aviation and accommodation) to the distribution and marketing of final tourism products in specific tourist destinations (& Huang, 2009)". Or limit the tourism supply to the process of tourists' spatial transfer, such as "processing, combining and providing tourism products for tourists in the process of spatial transfer and tourism consumption to help them complete their tourism to their destinations, thus forming the supply-demand relationship of various industries with tourism enterprises as the core (Wang Baolun & Cassie Wang, 2006)".