What are the common methods of poster design template color block-color block typesetting?

The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters to promote tourist cities, resorts and weekend trips in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

What is the stacking method of color blocks in layout design? Color block superposition method, as its name implies, is to change the placement position of color blocks, which is divided into two categories: the first category is: color block and color block superposition; Through the unconventional arrangement of color blocks, it breaks the original conventional layout structure and enhances its sense of form and activity. For example, by comparing up and down, we can easily find that the overall layout structure in the following figure is more jumping, not rigid, and has a stronger sense of form, giving people a more comfortable and interesting feeling; The overall feeling of the above picture is not unreasonable, but relatively speaking, various structural forms are common, the variability of layout structure is not high, and the sense of form and design is also slightly lacking. So what is the reason for this phenomenon? 1. In the top LOGO area, the color blocks at the LOGO are superimposed and deliberately enlarged, so that they are beyond the fixed range of the navigation bar. In the visual experience, a strong sense of form is formed, which breaks the original layout of the color block area, so the layout jumps more strongly. In the time description area, the color block division of the original up-down relationship is changed from overlapping to before-and-after relationship, and the poster and time description are reasonable. The form of overlapping color blocks is also common in many excellent works. This technique is also the most intuitive for the reorganization and change of layout structure. For example, by overlapping color blocks, a good effect of breaking the convention is formed, and the page layout is more jumping! The second category: the overlapping mode of color blocks and main body, which creates unconventional design forms through the overlapping effect between color blocks and main body or products, thus enhancing the overall flexibility and design sense of the layout. For example, the method of overlapping the main body and the color block here forms a certain context. The biggest role of the color block here is to break the conventional layout form, with the aim of giving people a more novel and formal feeling visually. Remember, you can't blindly pursue originality and ignore the essence of design, you must make rational use of it! When the layout of a work is not active enough, we can try to deliberately change the local information of a place, enlarge it, and enhance the contrast of visual changes, because the enlarged elements themselves have strong visual impact and decoration, such as large fonts, numbers, graphics and so on. Therefore, the method of local enlargement is also a common form of expression in page layout design, such as enlarging a certain detail or part of the theme. It is in sharp contrast with the original unconventional layout, and it also plays a very good role in breaking the layout relationship of the whole page. Imagine: when the user has been browsing the conventional layout structure, an unconventional processing module like 1-2 suddenly appears, which will greatly enhance the visual impact of the page on the user and leave a deeper impression on the user; At the same time, it also makes the overall layout structure of the work more jumping! There is also a form of local amplification, that is, deliberately putting it in an unconventional form on the basis of amplification, which can often play a very good role in breaking the layout, but this form is relatively difficult to grasp when using. For example, as shown in similar cases, through unconventional local enlargement and product placement, the picture gives people a more atmospheric feeling, stronger visual impact and stronger jumping of the layout; However, when using this form, it should be noted that 1-2 times can appear in the whole page at most to activate the layout and enhance the sense of design. If it appears too many times, it is easy to form a messy phenomenon; It is called unconventional because there are conventional ways to set off and assist, so it will form a visual contrast!

What are the common methods of color block typesetting? 1. The color block should be relaxed.

Relaxation is actually to have a size contrast. If there are multiple color blocks in the layout, it is best to distinguish the sizes, not all the color blocks are the same or almost the same size.

2. The elements in the color block should have details when typesetting.

Many designers think that sorting information into color blocks will be all right. In fact, each color block is a small layout, and the layout of all elements in it is also very particular. For example, don't fill the color block too full, the text should have a size contrast, and you can also decorate it with some small elements.

Step 3 pay attention to color matching

Try not to fill all color blocks with high saturation contrast color. Use a single color of black, white and gray. Black, white and gray are very inclusive, which will not make the picture too flowery, but also open the hierarchy and make the color blocks stand out.

Analog color matching: whether it is similar colors with the same hue or colors with the same hue but different saturation or lightness, they will be more harmonious together.

Contrast color matching: Of course, contrast color matching is also common, but you need to pay attention to matching skills. As mentioned above, try not to use all high saturation contrast colors. It is safer to use high saturation contrast color with low saturation contrast color, or contrast color with large brightness difference.

The above is the content sharing of the color block typesetting method arranged by Qingtian Bian Xiao. I hope it will help everyone. If you want to know more about design, please visit this platform in time!