2020 Beijing Auto Show Exclusive Interview: Chery Jietu Wang Lei

Focusing on the "Travel +" positioning, realizing product iteration and intelligent foresight - Exclusive interview with Wang Lei of Chery Jietu

Moderator: First of all, can you introduce the achievements of the travel ecosystem so far? What achievements, future expansion and extension?

Wang Lei: Hello, all netizens of Autohome, Chery Jietu targeted the "travel +" market segment when it was launched, but "travel +" does not only refer to tourism. What Chery Jietu wants to express It is more about travel, and it can also be upgraded to an attitude towards life. The focus is on two aspects. One aspect is the vehicle itself, which is essential. That is to say, how to make a car that is very suitable for traveling and make customers more comfortable when traveling. It must have corresponding powerful functions and create differentiation. This has been gradually reflected in Jietu’s existing products and will be in the future. Explore product features further.

The second point is to build a "travel +" ecosystem based on travel scenarios. Currently, Chery Jietu has been continuing to make "additions". It has launched strategic cooperation with Ctrip, Fantawild, Qunar.com, and many local tourism companies, so that Jietu car owners can enjoy corresponding rights and interests during travel. At present, we have established cooperative relationships with nearly 200 units. Jietu car owners in these places can enjoy corresponding VIP treatment, some of which are even free.

On the one hand, it is the product itself, and on the other hand, it is the construction of a "travel +" ecosystem. I personally understand that the product itself is the most important.

To give a simple example, the Jietu X70PLUS may have the most incline of the middle rear seat in its class. Why is this done? It is precisely because of the travel scene that front-seat passengers will often receive more care, while the rear-row experience is relatively poor. Often the people sitting in the back are elderly people. If the seat backrest can be tilted to 41 degrees, it will obviously be much more comfortable. This is exactly the user-centered concept that Chery Jietu upholds.

Host: Do you think 41 degrees is a zero-gravity seat? It is the most comfortable angle for a human body.

Wang Lei: Yes, generally many seats cannot do this.

Moderator: But are the space requirements also very high?

Wang Lei: So far, Jietu's SUV products have one common feature: large space, with a length of more than 4.7 meters and three seat layouts of 5/6/7.

Moderator: This ecosystem has a boosting effect on your brand, products, and marketing.

Wang Lei: Yes, market competition is under great pressure. If you want to gain a competitive advantage, you must find your own differentiated advantages. Simply put, you must give users a reason to buy Jietu products.

Moderator: Regarding the release of Jietu cars at the Beijing Auto Show, can you talk about the highlights of each of the models on display.

Wang Lei: There are relatively few cars on display this time, mainly because we want to highlight the Jietu X70PLUS and the new generation Jietu X90, which was launched in Beijing on September 16, including the Jietu X concept car. The latest cutting-edge design, technology and intelligent technology will be embodied in the Jietu X concept car and mass-produced in the mass-produced car. At this auto show, Chery's core product is the Jietu X70PLUS. Judging from the current feedback, this car has attracted a lot of attention.

Host: So why is it named PLUS? What are the differences from the original in terms of specific product breakthroughs?

Wang Lei: It is named after "PLUS" because the Jietu X70PLUS is a completely new generation model. It has been comprehensively upgraded from interior and exterior design to configuration. It is very fashionable, young and intelligent. Jietu X70PLUS is positioned as a "car for the strong" and has four product highlights: the style of the strong, the wisdom of the strong, the enjoyment of the strong, and the wisdom of the strong.

In addition to its own design highlights, the digital smart eco-pod of Jietu X70PLUS embodies powerful intelligent attributes.

At the hardware level, it uses Qualcomm’s most advanced chips to achieve three-screen interaction; at the software level, it is equipped with the Tencent ecosystem, which enables some of the mobile phone experience to be applied to automotive products for the first time, such as WeChat and video. Watching, etc. is also part of "Travel+".

Face recognition technology can perform fatigue monitoring in real time, and biometric monitoring can detect living bodies of about ten centimeters, and remind drivers and passengers to drive safely through APP reminders.

In daily travel, a car is not only a means of transportation, but also a living space. Jietu X70PLUS's L2.5 level autonomous driving, 116 kinds of environmentally friendly interior materials, and 36 decibel library-level NVH performance are all full expressions of "travel +" products.

Moderator: In fact, products are also becoming more high-end.

Wang Lei: Yes, the vehicle performance of Jietu X70PLUS has been greatly improved compared to the previous generation model.

Moderator: You just said that three screens are integrated on one chip.

Wang Lei: The three-screen interactive interior, the 10.25-inch dual screen represents the current trend, with a strong sense of technology, especially at the level of intelligent applications.

Moderator: You said many vehicles are mainly for application. Are they self-developed or suppliers?

Wang Lei: The supplier system is all the world’s top suppliers, and the integration level relies on Xiongshi Technology to achieve the combination of software and hardware.

Moderator: What are the expectations for the Chery Jietu brand in terms of sales and market share?

Wang Lei: Affected by the epidemic this year, Chery Jietu’s actual sales volume from January to August was 50,00 vehicles, outperforming the general trend. From March to August, it increased month-on-month for six consecutive months. In the fourth quarter and the whole year, It will also be a trend of continuous growth month-on-month. The new-generation Jietu X90, which has just been launched, has received orders for more than 3,000 units. The Jietu X70PLUS will soon be launched. With the support of these two products, it is expected to achieve a year-on-year growth of 10%-15% by the end of the year. increase.

Moderator: These two models have been released one after another. What positive effects will they have on the refresh and upgrade of Jietu’s product line? Do the characteristics of these two models represent the future of Jietu’s product planning and strategy? direction?

Wang Lei: China's automobile industry has entered a period of deep adjustment, and product upgrades and evolutions are rapid. Chery has launched six models in more than two years since its establishment. Jietu X70PLUS is the iPeL 2.0 5G smart platform The first model represents the current highest level and research and development direction of Chery Jietu. According to the product idea of ??pre-researching one generation and producing one generation, the production process is constantly upgraded; now the automobile market is developing too fast, including many new technologies, especially in smart cars. Chery Jietu must keep up with market development in order to maintain market competition. force.

Moderator: In terms of intelligence, can you predict how far the future trend will develop?

Wang Lei: In recent years, many people have discussed using software to define cars. For example, the launch of Apple mobile phones has replaced traditional mobile phones. Similar development trends in automotive products are also irreversible. Future automotive products will first It is smart. Being smarter will make it safer and eventually achieve driverless driving. Currently, there are still technical bottlenecks in this area. With the application of 5G, the development of smart cars should accelerate. Future automobile products must be highly intelligent and highly integrated with the Internet.

Moderator: Thank you, Mr. Wang.