Significance of developing industrial tourism

1, advertising costs less, but the effect is better than advertising.

Visiting industrial enterprises has increased consumers' knowledge and experienced the fun in the manufacturing process; For enterprises, opening the door allows consumers to know themselves and have a sense of trust in products, and its effect is incomparable to product advertisements. Industrial tourism is actually a special kind of advertisement, and enterprises should regard industrial tourism as an important part of corporate public relations activities and corporate culture construction activities. The basic cost of organizing a visit is: travel expenses+catering expenses, which is much less than the unpredictable huge advertising expenses in the market. Visitors will become voluntary propagandists and free spokespersons of corporate brands. If you want to improve brand awareness and stand out in the market in the shortest time, then industrial tourism is one of the effective ways to quickly open the market situation of the target audience. Because people who have visited the factory are all target consumers, the all-round experience of visiting the factory will greatly enhance their centripetal force and identity with the brand. They will become voluntary propagandists and free spokespersons of the brand, and pass on the brand value to the friends who need it most at the first time.

Organize consumers to visit factories, show large production bases, standardize management, gain consumers' recognition and trust, and expand the influence of brands. Through zero-distance experience, we can understand the strict control of product selection and production technology and experience the quality of high-quality products. Let consumers know more about the products produced by regular enterprises, reflect the strength, production scale and management advantages of the factory, and realize word-of-mouth publicity. Distance yourself from your competitors, let the powerful factory strength speak and compete in the blue ocean. Deeply instill the concept of "experiential consumption", sum up experience at the same time, take "experiential consumption mode" as the characteristic sales mode of enterprises, widen the gap with all brands, and show the leading position of factories in the industry. By entering the factory and creating momentum on the spot, consumers can feel the activity atmosphere, recognize the strength of the enterprise and promote the on-site transaction.

Since it is such a good activity, why are there only a few enterprises? According to expert analysis, industrial tourism itself shows a kind of transparency of enterprises. Let industrial tourism enter the workshop and produce in full view, which requires the confidence and courage of enterprises. In reality, some enterprises don't have such courage. From the supply side, industrial tourism mainly pursues image benefits and economic benefits; From the demand side, innovation, difference, knowledge and pleasure are important motives for participating in industrial tourism. Participating in industrial tourism is not only visible, but also tangible. Through tourism, you can understand the production process of the whole product and increase your knowledge. It costs less than advertising, but it is better than advertising. Which enterprise is unwilling to do such a good thing, this is the real reason why more and more enterprises are optimistic about "industrial tourism"

2. Turn intangible assets into tangible assets.

What is industrial tourism for? Industrial tourism can enhance corporate image, promote corporate culture and make enterprises widely recognized. Jiangnan, director of the office of Blue Ocean Group, said: "Industrial tourism is an attempt by our group to transform intangible assets into tangible assets." When someone comes to see an enterprise, whether it is one or two, as long as it has the conditions for interpersonal communication, as long as your enterprise is attractive enough and your corporate culture is shocking enough, then more people will gradually pay attention to you, which completes a transformation from tangible assets to intangible assets; More and more people will buy your products and then convert intangible assets into tangible assets in the form of money again. This is not only a win-win situation, but also a win-win situation. Looking at industrial tourism from another angle is a necessary prerequisite for the survival of this tourism product. Enterprises should have such awareness, engage in industrial tourism and let tourists visit enterprise facilities. The main purpose is not to profit from it, but to influence tourists through such a form. Through the intangible propaganda of "tourism", tourists can absorb the brand concept and gain the recognition of the enterprise itself. Clear a concept: today's tourists are tomorrow's consumers!