What are the main levels in the operation and management of tourism enterprises?

There are six stages in total.

First: Project preparation stage (pre-project research stage). The main work items of operation: Conduct feasibility studies on the overall project to ensure that the total investment amount, cost recovery period, social benefits, life cycle and other factors of the project can develop smoothly and healthily under various conditions. Clearly position the project theme, business format ratio, product mix, business cycle, customer source area, tourist structure, consumption habits, price acceptance, and build tourism products that are favored by tourists within about 200 kilometers of the territory.

Second: Project planning and design stage. The main tasks of operation: Assist the planning and design team to complete the overall planning of the project and the review of the plan (outline), focusing on risk prevention and control; propose later operational requirements, avoid omissions in planning and design, ensure accurate location of the scenic spot, and ensure that the scenic spot is positioned as accurately as possible. Possibly in line with market demand and survivability; assist the planning and design team to complete the project in-depth design review (detailed regulations), further improve the plan in the planning and design in-depth stage, lay the foundation for sound operations in the later period, and ensure that the in-depth design of the scenic spot meets the needs of tourists.

Third: Project construction stage (this stage is led by the Cultural Tourism Engineering Department). The main tasks of operation: assist the Engineering and Construction Department to control construction safety and ensure the smooth progress of the project; assist the Engineering and Construction Department to control the construction quality, propose hidden dangers in future operation and management caused by construction and rectify them in a timely manner; assist the Engineering and Construction Department to ensure the smooth progress of the project. Control the construction progress, follow up on key nodes in the design plan and construction schedule, and coordinate the cross-operations of various construction units.

Fourth: Preparatory stage before opening (about six months before opening). The main tasks of operation: complete the integrity of the architecture system, and the integration of software and hardware, requiring the entry of each matching business format, improvement of systems, staffing, on-site practical operations, job training, emergency drills and other solid basic work to ensure that the scenic spot is open for business Initial safety, reasonable operation, sound management, rich business formats, etc. will seize the market advantage and reputation advantage. And complete a variety of theme activity plans, establish a comprehensive and flexible marketing strategy, and determine a clear marketing theme (the establishment of brand awareness).

Fifth: Post-opening operation stage. The main tasks of operation: promote the construction of cultural system, scientifically adjust the life cycle of tourist areas based on actual conditions, implement rich and diverse theme activities, promote mutual promotion of internal operations and marketing, improve management level, strengthen team building, talent training, cost management, internal and external various We will maintain relationships with all parties, continue to strengthen theme service facilities, continue to promote the in-depth development and update of tourism products, and establish a safety and security system that focuses on prevention and combines prevention and fire prevention. Based on the concept of "building brand externally and establishing quality", we combine market demand and create service products with our own characteristics; the goal is to strive to build a brand with high brand awareness, good reputation, steady increase in passenger flow, and internal operation within 3-5 years of external operation. A tourist attraction with a standardized and efficient system.

Sixth: Operation upgrade stage. Main tasks of operation: When the peak value of the developed tourism resources is released (about 10 years of external operation), the comprehensive development of tourism extension industries and new scenic spots will be carried out in a planned way, as well as the upgrade and supplement of existing scenic spots or routes. Continuously package the scenic spot brand to create a super IP.