How to operate community group buying? Landing scheme of community group purchase operation

In the early promotion of 2 1 13 group purchase and the recruitment of group members of 526 1, we must think of a good strategy from the beginning. 4 102 suggested to use up the potential energy first, and then consider making money, and realize it at 1653. The following three tricks will help you find your loyal users slowly and steadily.

The first measure: low-cost promotion to do potential energy.

At first, we should promote it at a low price, and wait until the number of people in the group reaches at least 50. After accumulating the potential energy of the community, consider making money in the future. Note that the low price here is not a bargain, but a commodity with high quality and low price. In other words, the community service you provide is of high value, but the fee is low.

However, many people can't do this. They always want to make money quickly and make a wave of money from the beginning. It's actually very difficult to develop.

It is necessary to choose a community group buying platform and constantly introduce drainage products to help small individuals drain fission.

The second measure: choose the promotion strategy that suits you.

For community group buying, there are several popular promotion methods at present.

First, bring new users with the word-of-mouth introduction of old members of the group. This method of innovation is suitable for mature communities with certain potential energy and reputation. For example, some Jumi family members have started to build groups, which is how they promote and invite new people to join the group through loyal old users.

The second is fission, which can be directly driven by distribution fission and interests, and try to mobilize their own customers. Because customers can also get a certain percentage of commission, the commission ratio of most goods is about 30%-50%.

The third is to pull the funnel new; The so-called funnel innovation is mainly carried out in the form of live open classes. After the course, I will tell you that they have a more advanced community, which can be scanned and turned into a funnel.

The third measure: constantly changing word-of-mouth communication.

The conversion purchase of users will basically follow a conversion formula, and the number of buyers = flow × opening rate × conversion rate. If you want to find more users who place orders, you must do these two things.

The first point is to find your potential traffic pool. In layman's terms, it means which users may buy things from you and cast a wide net to filter. These traffic portals may be friends circle, official WeChat account, live broadcast room and self-media platform. Of course, the more traffic inlets, the better.

Second, your community recruitment copy must be wonderful. Two important assessment points are to improve the opening rate and conversion rate of copywriting. This should be constantly adjusted according to the platform you publish and your audience. Don't completely copy the cursive copy provided by the company.

There are many ways, so how to choose? At the beginning, without fans and potential energy, you can't do new things like imitating the big boss's model. At this time, you can use some cruel methods, such as fission and funnel pulling, to screen out some people who agree with you. According to this method, a group will be built soon. After you play with these people, you will gradually accumulate the potential energy and reputation of the community.

After that, you can slowly choose high-priced goods, change the promotion strategy, and promote and transform new users through word-of-mouth transformation.

In different periods, our promotion strategies and rhythms are completely different. We must consider our potential energy, influence and resources. Don't copy others' play mechanically, or you will fall into the pit. I'm here to read the comments.