Traditional Culture Encyclopedia - Tourist attractions - How does the tourism industry conduct new media marketing?

How does the tourism industry conduct new media marketing?

How to do a good job in news media marketing in tourism industry involves local resources. From astronomical geography to folk customs. Of course, it is best to have unique resources. At the same time, it also needs a good, popular, recognized and widely watched media platform, especially the participation of ordinary people. Today's society is a society in the Internet age, and most of the information people get is obtained from the Internet platform. The era when wine is not afraid of deep alleys is no longer suitable for the development of society.

How to make full use of local resources and fully display them with their own unique resources to attract more customers. China has a vast territory and abundant natural resources, and the climate is quite different from geography, folk customs and economic development. Tropical coastal areas should make more fuss about ocean beaches, cold areas should dig resources from frozen snow, and mountainous areas should conquer tourists with geomorphological features. Folk customs are the same. In short, it is to show things different from others incisively and vividly, so that people can see, hear and feel them.

Nowadays, any industry related to aging can not be separated from the support of media platforms, and the tourism industry also needs to rely on platforms to show it. For example, I participated in today's headlines. The tourism industry can be displayed through a good media platform, which can be said to have been half successful. If nothing else, just ordinary people. Some people show their packaging through their own superior resources and various media platforms, and suddenly they have evolved from an unknown person to a household name. Therefore, the importance of its own resources and media platform can be said to be an important link that cannot be bypassed.