Target customers of modern urban tourism

The purpose of building a tourist city brand is to market the city. The first thing to be solved, of course, is who the buyer is. The buyers mentioned here mainly refer to tourists, consumers and investors. Doing what you like is the most fundamental way. This fundamental method is accurate market research. The ultimate goal is to let more "buyers" buy more tourism products.

Second, integrate tourism resources.

Whether relying on natural landscape or human landscape, or relying on modern humanities, artificial scenic spots or traditional culture, it is necessary to determine the city marketing objectives, which is the key to shaping the city brand. The following factors should be taken into account in the formulation of this goal: finding out the biggest selling point to attract tourists, analyzing the biggest gap with the biggest competitors, predicting the future development direction of urban tourism, understanding its own problems, opportunities and threats, determining the main problems that need to be solved at present, making an integrated promotion plan and ensuring its feasibility.

Third, design the city image.

Urban image design is a reasonable planning and arrangement of urban three-dimensional space, which includes not only the design of material space, but also social life and material civilization. British city image design expert? Guibert pointed out that a city is composed of facilities such as streets, transportation and public works, and activity systems such as labor, residence, rest and assembly. Organizing these contents according to functional and aesthetic principles is the essence of urban image design. Urban image design mainly starts from three aspects: nature-oriented, integration with the region, and highlighting cultural connotation.

Fourth, correctly publicize the image.

To establish a brand, you must have visibility. To be famous, you must be good at promoting brand image. What should I do when promoting the image of the city? This problem is very complicated, but it is not without rules.