What are the advantages of informatization in scenic spots?

It can save time for tourists. What you need to know before visiting the attractions. In order to realize the management and supervision of one-day tours of the Ming Tombs, standardize the order of the tourism market, promote the economic development of the Ming Tombs, and improve the management, marketing and service levels of the Ming Tombs, since 2016, the Ming Tombs Special Economic Zone and Beijing China Economic Cooperate with Hotan to carry out the intelligent construction of tourism big data cloud platform, tourism supervision and management, tourism all-area marketing, and tourism public services. Specifically, the main contents are as follows: 1. Through the construction of smart tourism in the Ming Tombs Special Zone, improve the detection and protection capabilities of the Ming Tombs tourism ecological environment, improve the detection and protection capabilities of the safety of tourists and staff, and improve the Ming Tombs Tourism Ecological Environment. The comprehensive management and monitoring capabilities of Ming Tombs tourism will be improved, and the marketing and service capabilities of Ming Tombs tourism business will be improved. 2. Through the construction of smart tourism in the Ming Tombs Special Zone, the six major elements covered by Ming Tombs tourism (i.e. transportation, food, accommodation, travel, entertainment, shopping) will be integrated in an orderly manner to provide tourists with convenient services and realize scenic tourism. Maximize economic effects. 3. Through the construction of all-area smart tourism in the Ming Tombs Special Zone, business management and Ming Tombs tourism can be more effectively combined, the company's marketing and publicity channels can be expanded, and more opportunities can be created for the development of the company. It is believed that the construction of the Ming Tombs global tourism platform can effectively improve the tourism environment of the Ming Tombs and enhance tourist experience.

How does scenic spot marketing bring passenger flow to scenic spots?

You can understand the O2O operation model of Xiajing District, that is, online to offline. Generally speaking, through promotion and other methods, tourists are allowed to complete a series of pre-tour preparations such as consultation, payment, and guide online. In actual offline tours, the scenic spot provides tourists with a perfect tour experience with complete technology, service and other support, promoting tourists' own experience and secondary dissemination through channels such as the Internet. At the same time, in the scenic area, the domestically advanced Xiangtu Scenic Area Butler is very good.

Is it a good idea to leave the marketing of scenic spots to a tourism marketing company?

It is not easy to find a suitable operation and marketing company based on the scenic spot's own interests. Marketing companies often only focus on their own profits, and the operating market of scenic spots is mixed. The following are several types of operating companies I have come into contact with: OTA: thinking about ticketing, but not actually creating brand influence for the scenic spot; Internet companies: lacking practical experience in tourism operations; advertising companies: they do not have a deep understanding of tourism; Large investment management companies: Most of them will find ways to capture scenic spots during cooperation; professional scenic spot operating companies: relatively reliable and understand the process of tourism operations. It is best to have some companies with Internet genes, such as Tutu Scenic Area Manager. Good cooperation model and practical experience in tourism marketing.