Combined with the relevant knowledge of cultural exchange, the significance of holding an international cultural and artistic tourism Expo is explained.

The first is to fully demonstrate internationality. From May to July of 20 10, international cultural and artistic exchange activities such as International Folk Art Exhibition Week, International Rock Painting Art Seminar and Exhibition and Ningxia-Brunei Cooperation Forum were held, and professional and folk art groups from Africa, Europe and Asia 10 were invited to perform in Ningxia. By then, ordinary people can enjoy the world's culture and art without leaving home.

The second is to fully reflect the national characteristics. At the 8th China Western Folk Song (Flower) Singing Festival and the 2nd National Minority Drama Festival, nearly 40 minority artists will perform on stage, which not only shows the cultural and artistic essence of all ethnic groups, but also provides a platform for brothers to learn and communicate.

The third is the artistic characteristics of public activities. The performances of this year's Cultural Tourism Expo can be described as colorful and splendid. There are not only many stars supporting the opening and closing ceremonies and other large-scale events, but also various plays that won the "Five Ones" project award in Publicity Department of the Communist Party of China and the national "Stars Award", as well as famous domestic artists performing on stage.

The fourth is the characteristics of benefiting the people. One of the purposes of the activity is to let the people enjoy the fruits of cultural development since the reform and opening up. We take the form of combining theater performances and square performances to benefit the people as much as possible, and provide excellent plays at home and abroad to the general audience at low prices or free of charge. All exhibitions will be open to the public for free.