Copywriting planning sample

Avoid being empty-headed and working behind closed doors.

Avoid words that are piling up and flashy.

Beware of poor writing style and miscellaneous words.

Let me show you an example, I hope it will help you clarify your ideas:

Business website planning template

Report directory

< p>Summary of the first part (summary of the entire plan)

(Text within 2-3 pages)

1. Brief description of the project (purpose, significance, content, operation method)< /p>

2. Overview of market objectives

3. Introduction to project advantages and characteristics

4. Brief analysis of profit sources

5. Investment and budget

6. Financing plan (fund raising and investment methods)

7. Financial analysis (budget and investment return)

Part 2 Summary

Chapter 1 Project Background

1. Reasons for proposing the project

2. Project Environmental Background

3. Analysis of project advantages (resources, technology, talents, management, etc.)

IV. Feasibility of project operation

5. Unique and innovative analysis of the project

Chapter 2 Project Introduction

1. Website construction purpose

2. Positioning and overall goals

3. Website planning and construction progress

4. Resource integration and system design

5. Website structure/column sections

6. Introduction to the main columns

7. Business model

8. Technical functions

9. Information/resource sources

10. How the project operates

11. Website advantages (resources/content/model/technology/market, etc.)

12. Intangible assets

13. Strategic Alliance

14. Website copyright

15. Overview of income sources

XVI. Project Economic Life

Chapter 3. Market Analysis

1. Internet market status and growth

2. Market position of business model

3. Target market setting

4. Market conditions of traditional industries (the basis of website market resources)

5. Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and main factors affecting the market analysis of market size, market structure and division, specific audiences, etc.

6. Market Growth (Website PageView and Consumer Market)

7. Market advantages of this project’s products (saving time, effort, money, etc. for specific groups of people)

8. Market trend predictions and market opportunities

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9. Industry Policies

Chapter 4 Competition Analysis

1. Whether there is an industry monopoly

2. Looking at competitors from the perspective of market segmentation Market Share

3. Major Competitors

Chapter 5 Business Implementation Plan

1. Introduction to Business Model Implementation Plan

2. Marketing planning

3. Sales methods and links

6. , Sales policy formulation

7. Price plan

8. Service, complaints and returns

9. Promotion and market penetration (methods and arrangements, budget)

1. Main promotion methods

2. Advertising/PR strategy, media evaluation

3. Membership system, etc.

10. Obtain Profit analysis

11. Sales data statistics and sales record methods, and calculation of sales cycle.

12. Market development plan, sales target (short-term, medium-term), sales forecast (3-5 years), sales volume, share and calculation basis

Chapter 6 Technology Feasibility analysis

1. Platform development

2. Database

3. System development

4. Web design

5. Security Technology

6. Content Design

7. Technical Staff

8. Intellectual Property

Chapter 7 Project implementation

1. Project implementation concept (company establishment, organizational structure and equity structure)

2. Website development schedule design and stage goals

3. Marketing progress design and stage goals

4. Establishment of administrative departments, recruitment and training arrangements for employees

5. Cost estimate for project execution

Chapter 8 Investment Description

1. Description of capital requirements (amount/period)

2. Fund use plan (i.e. purpose) and installments

3. Classification of project investment composition and fixed asset investment

IV. Main composition of working capital

5. Investment form (loan/interest rate/interest rate payment conditions/share conversion - common stock, preferred stock, optional equity/corresponding price, etc.)

6. Capital structure

7. Equity Structure

8. Equity cost

9. Explanation of the degree of investor involvement in company management

10. Reports (regular reports and capital expenditure budgets provided to investors)

11. Payment of miscellaneous fees (whether to pay intermediary fees)

Chapter 9 Investment Return and Exit

1. Stock listing

2. Equity transfer

3. Equity repurchase

IV. Dividends

Chapter 10 Risk Analysis and Avoidance

1. Policy risks

2. Resource risks

3. Technical risks

4. Market risk

5. Risk of disconnection in internal links

6. Cost control risks

7. Competitive risks

8. Financial risks (accounts receivable/bad debts/losses)

9. Management risks (including personnel/staff turnover/key employee dependence)

10. Bankruptcy Risk

Chapter 11 Management (QQRR.COM)

1. Company organizational structure

2. Existing human resources or management team

3. Management system and coordination mechanism

IV. Personnel planning (staffing/recruitment/training/assessment)

5. Salary and welfare plan

6. Equity Allocation and Stock Subscription Plan

Chapter 12 Operation Forecast

1. Website Operation

1. Visitor growth forecast

2. Membership growth forecast

3. Industry Alliance Forecast

2. Sales volume, sales volume, gross profit margin, growth rate, return on investment estimates and calculation basis

Chapter 13 Financial Feasibility Analysis

1. Financial Analysis Instructions

2. Financial Data Forecast

1. Income Detailed Statement

2. Cost Expense Detailed Statement

3. Salary Horizontal detailed statement

4. Fixed assets detailed statement

5. Balance sheet

6. Profit and profit distribution detailed statement

7. Cash flow statement

3. Financial analysis indicators

Indicators reflecting financial profitability

a. Investment payback period (Pt)

< p>b. Investment profit rate

c. Investment profit tax rate

d. Uncertainty analysis

Appendix to Part Three

one. Attachments

1. List of main management teams and resumes

2. Explanation of professional terms

3. Corporate image design/publicity materials (logo design, instructions, publications items, packaging instructions, etc.)

2. Attached table (QQRR.COM)

1. Market audience analysis (crowd distribution/number, etc.) table

2. Internet growth status table

3. Main Equipment list

4. Internet market survey form

5. Forecast analysis form

6. Various financial statements and financial forecast forms