How to deal with businessmen from all over the world _ Fujian businessmen in detail? ? three

how to deal with businessmen from all over the world? Fujian Businessmen Release Time: 27-6-18 16:35 Minnan Businessmen Personality characteristics: A strong sense of market economy is influenced and restricted by geographical environment and human factors, and it is difficult to sum up the personalities of people all over Fujian. People in northern Fujian are peaceful and happy, people in eastern Fujian seek stability and are afraid of chaos, people in western Fujian value cohesion, while people in southern Fujian pay attention to "going abroad" and "going abroad" to enter the world. From the perspective of businessmen's quality and business spirit, Minnan people are the best group. Minnan is not suitable for farming. When businessmen come back from the sea, they often bring back a lot of money. Therefore, "going out to sea to do business" has become the best career choice for Minnan people. Since ancient times, there have been many businesses in southern Fujian, and business has become one of their main occupations. In Minnan, what people have heard and witnessed since they were born is that their ancestors and fathers went out to do business, and the education they received was "Good business, business has its own golden house, and business has its own Yan Ruyu". Therefore, Minnan people embarked on the road of business at the age of thirteen or fourteen. This is not only normal in southern Fujian, but also natural. Minnan people are better at learning wisdom from business practice. Minnan people have a strong sense of commodity economy and market concept. Lin Tuqiu's shoe factory is one of the largest shoe factories in Jinjiang. But ten years ago, Lin Tuqiu was still a barefoot farmer. Once, my sister came back from overseas to visit relatives, and dried some small chop suey while drying clothes. There is something that makes him feel quite novel, a bit like a cow's eye patch. What does sister need a cow eye patch for? Lin Tuqiu secretly pinched it with his hand, and it was elastic. 6? 7? 6? He was embarrassed to think there, so he asked his wife to ask. It turned out to be a bra, which is a new term that a farmer who has lived for half his life turned a corner and found out from his overseas Chinese sister. This stuff is quite fresh and exciting, so the farmer in Jinjiang had a strange idea. He asked his sister to leave the novelty when she left. He felt very soft when he squeezed it, but it didn't shrink. When he opened it, it turned out that there were two sponges inside. Where could there be a sponge? He found a stationery store and found that there were table tennis bats. He bought 1 pairs of table tennis bats, made 1 pairs of bras when he came back, took them to a clothing store in Xiamen for consignment, and mixed them with customers. As a result, he saw with his own eyes that the ten pairs of bras were sold out in less than half an hour. The store immediately decided to order 2 pairs. Of course, we can't disassemble the table tennis bat, but where can we find a sponge? Lin Tuqiu found a drugstore again and finally found a manufacturer. The farmer was born with the blood of commodity economy. He was curious and innovative. He dared to walk into the vast crowd to find the market. Finally, he succeeded. In Fujian, there are still many people like Lin Tuqiu, and their awareness of making money can be said to be a prominent reflection of the commodity awareness of Minnan people. Based on this characteristic of Minnan people, when doing business with Minnan people, we should listen to their opinions more, which may benefit a lot; At the same time, contact with them more, and their business awareness will also give you a lot of enlightenment. Pioneering and enterprising, dare to fight and dare to win in southern Fujian, there is a very popular saying: "Improper boss is not a macho man." Being the boss of a business-run enterprise is the value orientation of Minnan people and the first career choice of Minnan people. Minnan people set up factories as soon as they know the market. They don't want to be misers, they don't like deposits and they like to start businesses. Making money is a kind of satisfaction, and the entrepreneurial process is the greatest satisfaction. They set up factories locally and then extended to other places. They won't be intoxicated in the existing world, and the outside world is more exciting. Walking into southern Fujian, we can often see that young people in their early twenties are managing an enterprise with dozens or even hundreds of people in an orderly way. Minnan people love to fight and dare to fight There is a Minnan song called "Love Will Win". This song is a household name in Minnan, and almost everyone can sing it. It is proudly called the "national anthem" of Minnan by Minnan people. The words "fight" and "win" vividly depict the spirit of Minnan people who are brave in pioneering, daring and taking risks. Xu Lianjie, general manager of Jinjiang Hengan Group Company, is a farmer entrepreneur who dares to be the first in the world and take risks. Xu Lianjie, who was born in Anhai, southern Fujian, began to struggle for the world in his teens. He made sweet potato vermicelli, sold fruits and vegetables and suffered a lot. But in that era of "cutting the tail of capitalism", he could not make a fortune. After the reform and opening-up, Xu Lianjie's pent-up entrepreneurial desire and management ability suddenly came out of generate. He took the lead in setting up a garment processing factory in his hometown, and then established Hengan Industrial Co., Ltd., a Sino-foreign joint venture with "Anle" sanitary napkins as its main products. Xu Lianjie is a pioneering typical Minnan businessman. When the company had just laid the foundation, he set his sights on Shanghai, the largest commercial city in China. He knows that if his "Anle" products can gain a foothold in Shanghai, it will not only bring great economic benefits, but also have important strategic significance. However, there are at least a dozen sanitary towel factories along the Huangpu River. Can he squeeze in this enterprise with a strong local flavor? Hengan said that if he wanted to enter Shanghai, he had to. Xu Lianjie had the courage, knowledge and strategy to go into battle in person and led a group of salesmen who could be good at fighting and entered Shanghai. However, in a blink of an eye, two months later, their lips were worn out and their shoes were worn out. They were all shut out at Shili Yangchang, and even a lady who had a try could not be found. Xu Lianjie said with emotion: "In those days, ups and downs, it was a long story. However, Xu Lianjie is not discouraged, not discouraged. Finally, "God pays off those who help him", and one company is willing to purchase goods, but the price is too fierce. At that time, the "Anle" sanitary napkin had to sell for at least 9 cents, but the other party was only willing to pay 8 cents, not a penny more. As the saying goes: some people do profitable business, but no one does unprofitable business. However, Xu Lianjie, who is smart and flexible, already knows the reputation and sales of this company clearly, and he is afraid that you will not buy it, and you will have to find me when you taste the sweetness. Xu Lianjie made a decision on the spot: "Sell, but only give 2 cases." When the other party saw it, he immediately changed his mind: "It's 79 cents, or you won't buy it." Shopping malls are like battlefields. It's no use crying over spilt milk. Xu Lianjie has to sign a contract for delivery. What an unfair deal! However, he already has a plan in mind. Sure enough, a few days later, the company also found a way to make money from Minnan people, so it asked for a second purchase and was willing to order 2 boxes at a price of 97 cents per pack. Since then, it has been out of control, and now this company has become the largest trading partner of Hengan Company, ordering 1, cases every year, with a turnover of tens of millions of yuan. Pioneering, enterprising, bold and profound, Xu Lianjie embodies the merchant quality of Minnan people. At the same time, if a person who is good at doing business also has this spirit, cooperation with Minnan people will surely make a fortune. Shishi businessman Shishi businessman's personality characteristics: It is a pity to study the spirit of Fujian businessmen and not study Shishi people. China has not experienced capitalism, but Shishi people have the spirit of capitalism; China's market economy has just started, but the market awareness of Shishi people can almost rival that of businessmen in developed countries. Shishi people are naturally fond of doing business. The origin of Shishi people's business can be traced back to the Northern Song Dynasty. At that time, Quanzhou was the largest port in China and the starting point of the Maritime Silk Road. By the end of the Ming Dynasty and the beginning of the Qing Dynasty, Shishi gradually formed a small market town and opened five markets (markets), namely, grain market, fish market, cattle market, vegetable market and cloth market. More and more people came to drive the market every Wednesday, Saturday and September. But wars are frequent, and the market is sometimes cold and sometimes hot. The land here is barren, and it is not easy to survive. The men of Shishi have gone to the sea from generation to generation to make a living in Hongkong, Macau, Taiwan Province, the Philippines, Singapore, Malaysia, Indonesia, Myanmar and Japan. These people go out empty-handed, rely on hard work, work as laborers, do small businesses, save some money, and go back to invest in construction one after another. By the 193s and 194s, overseas Chinese had raised funds to build 18 commercial streets here, which is now the old city of Shishi. The ancestors' consciousness of expanding sea trade and commodity economy is like the life gene passed on to the later generations of Shishi people. Given a little chance, Shishi people want to do business. Even in the era of "cutting the tail of capitalism", the business of Shishi people has not disappeared. The stone lions came into being because of "Shang", and were also hit by "Left" forces because of "Shang", during which they experienced a tortuous course of "falling apart". However, under the condition of market economy, Shishi people came here quickly with their faith and persistence in "business" and devoted themselves to a new round of business activities with more vigorous energy, and their business nature was fully exerted. In 21, Xu Rongmao, a low-key Fujian Shishi, became famous. This year, Xu Rongmao entered the Forbes Chinese mainland Rich List for the first time and ranked fifth. Xu Rongmao, a Shishi native, can be said to be an outstanding representative of Shishi merchants. In 1995, the real estate market was extremely depressed. When many real estate developers in Beijing were frowning, they quietly entered a mysterious outsider. As soon as outsiders made a move, they were extraordinary. They got the 1,-square-meter plot that many people dreamed of and developed the Asian Games Garden with optimistic "money" at that time. This person is Xu Rongmao. In 1997, Xu Rongmao once again caused a shock in Beijing's real estate industry. The "Hua 'ao Center" he invested in opened, and the 2,-square-meter project was a big risk at that time, but the excellent quality of its real estate really opened the eyes of Beijingers. At this time, although it seems that when the winter of real estate will end is still far away, Xu Rongmao's investment still shows no signs of braking. Then, 16, square meters of Zizhu Garden and 2, square meters of Yujing Garden were launched one after another, and the accumulated investment of several projects exceeded 4 billion yuan. At this time, Xu Rongmao has gradually formed a set of mature investment ideas, and all he does in Beijing are high-grade export apartments. According to the current calculation, Xu Rongmao has occupied almost one third of the high-end residential market in Beijing, and the successful bid for the Olympic Games has brought opportunities and inspiration to Xu Rongmao. He has already occupied 5, square meters in Beijing, and plans to start investing 3 billion yuan to build the "Olympic Garden" next year. Shishi people have great vision and courage in doing business. Cai Dongsheng, the chairman of "Wild Leopard", has two maps in his office, a map of China and a map of the world, but there is no map of the province. In the eyes of Cai Dongsheng and Shishi merchants, what they are staring at is a sentence said by Cai Dongsheng, a bigger marketer: "Shishi is the starting point, but it is by no means the end." Shishi people are not afraid of anything, they are afraid of not doing business. Shishi people are not only happy to do business, but also good at doing business. Shishi people who are good at playing "Overseas Chinese" cards do business and are good at playing "Overseas Chinese" cards. Shishi has many overseas Chinese. In shishi city, with a population of only 27,, there are as many as 6, overseas Chinese and compatriots from Hong Kong and Taiwan living in Southeast Asia, Japan, Europe and America. Almost every family of Shishi people has "overseas relations". This relationship has made Shishi people suffer an impact in previous political movements. However, after the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, it came in handy greatly and became a trump card for Shishi people to develop commodity economy. After the Third Plenary Session of the Eleventh Central Committee, China opened the door to the outside world. The four overseas Chinese from Hong Kong, Macao and Taiwan in Shishi returned home to visit relatives, pay homage to their ancestors and travel. They brought with them many things with foreign marks: suits, electronic watches, shirts, leather shoes, calculators, tape recorders and color TVs? 6? 7? 6? The Shishi people who received gifts from relatives and friends did not just enjoy them, but immediately thought of turning them into money, so these foreign goods went out of their homes and went to the market, which attracted small businessmen and customers from all over the country. Many people have made a fortune doing business with Shishi people. Because of the "idle capital" of remittances, "idle houses" of overseas Chinese and "idle people" of overseas Chinese relatives, and under the general environment of encouraging collective enterprises and introducing foreign capital, Shishi people embarked on the road of producing small foreign goods. Shishi people prospered by playing the "overseas Chinese" card. By 1988, there were more than 1, commercial shops and stalls and more than 1,3 industrial enterprises in the city, and clothing accounted for 7%, forming a "clothing city". There is such a poem to describe the stone lion: there are all kinds of clothes everywhere, there are streets everywhere where business is done, and guests are surprised to come everywhere, and goods go to China to do everything "foreign." Shishi people's "overseas Chinese" brand is getting louder and louder, and their business is getting bigger and bigger, which has become a pearl of private enterprises in southeast China. Therefore, when doing business with Shishi people, they can also use their status as the hometown of overseas Chinese to play the "overseas Chinese" brand. Make use of its overseas relations, introduce and communicate internally, and do a good job in import and export trade; Make full use of its advantages of large remittances and abundant funds, and jointly set up factories with them to develop together; Make full use of the advantages of its large number of overseas Chinese, play its intermediary role, and push its products to the international market through Shishi people; We should prevent their parallel imports and fake foreign goods. A set of clothes goes all over the world. Shishi is one of the largest clothing markets in China. Now there are 8,57 individual industrial and commercial households and more than 17, stalls in the city, which are distributed in 18 commodity streets, 4 small commodity markets and 4 commercial buildings, making it the most powerful main force in shishi city's commercial activities. In recent years, Shishi people have "a set of clothes to go all over the world" and their pockets have swelled. But they feel more and more deeply that if they want to lead the way, they must rely on knowledge and develop science and technology. As a result, it has become a common practice to hire high-paying scientific and technological talents and send their children to college at their own expense, and private scientific research institutions have been established. At present, there are 33 private scientific research institutes in the city. Shishi clothing entered Beijing from the "Clothing Exhibition for the Asian Games", and then they made persistent efforts to continue to enter Dalian, Shenyang and Harbin, directly taking Zhengzhou, Wuhan and Chengdu, and held exhibition activities in more than 2 large and medium-sized cities. As a result, more than 1,3 counters were set up in large shopping malls across the country. Matching this, more than 3, marketing staff of Shishi are active in the north and south of the river; More than 12 private intermodal stations and more than 2 trucks in Shishi transport goods to all parts of the country in time according to customer requirements. Thus, a nationwide clothing market system has been formed. Shishi people give full play to the advantages of their hometown of overseas Chinese, produce high-quality and fashionable clothes, and enter the international market. At present, more than 7 million pieces (sets) of various clothes and other commodities produced by more than 4, manufacturers in shishi city, 4% of which are sold to more than 3 countries and regions overseas. When Shishi people saw that the whole country was opening up, and the land price, labor and product cost in other places were much lower than Shishi, they made a new move: to set up factories in other places. From commodity export to capital export. Therefore, many people have started business with Shishi people. At present, there are 15 thousand foreign workers in Shishi; More than 2, people have set up food stalls in Shishi, some of which are specially designed to deliver meals to these workers; More than 3, foreigners come in and out of Shishi to buy and sell clothes every day. Shishi has become the largest clothing producer in China. Therefore, to do clothing business, go to Shishi, which is not only convenient for good service, but also cheap. 1 The Devil's Law of the World's Greatest Salesman Release Time: 28-8-16 15:34 1. About infatuation: hopelessly falling in love with your customers and their products! Understand your customers and their products comprehensively and carefully; Tell your customers persistently how much you love her and her products. Track your customers like a girlfriend. Drip wears away the stone: tracking, tracking, and tracking again-if you need to contact the customer 1 times to complete a sales promotion, then you must make it to the tenth time at all costs. 2. About enthusiasm: enthusiasm is an art: it has unrestrained enthusiasm, loves work and life, and is warm and touching; Turn enthusiasm into habit. Whether it's a door call or a phone call