What should I do if I always feel poor when writing a copy?

1 Not entirely inspired to write a copy.

Writing a copy must rely on creativity and inspiration? This is a misunderstanding of many people! Actually, there is an easier way to write a copy. In the past, like many people, in order to wait for an epiphany, I had to work overtime to find the material, and waited until late at night to try to write an earth-shattering advertising title. Can this earth-shattering advertising headline finally come out? Maybe, maybe not. Just like buying a lottery ticket, whether you can win in the end is really resigned.

Please believe that those great copywriters really need the inspiration of genius. But before we become geniuses, we still need to take our time and strive for a stable and sustained output of copywriting, which has surpassed most people.

Ann Handley was named one of the most influential women in the social media era by Forbes magazine. In her book What Should We Do in the Age of Mass Media, she put forward a viewpoint about copywriting:

Good content is not necessarily written, but combined. She believes that the world should not be divided into "talented writers" and "unlucky people who can't write". Writing is a habit, not an art. As long as there is a method, everyone can write good content. Among them, she asked the creator to insist on reading a lot and writing a lot if he wants to write a good copy. Instead of writing for six hours suddenly, he kept writing 1 hour every day. When you are writing, you can collect famous sayings and hot topics as your material and turn them into your topics through clever text combination. This will make your content more convincing.

Use famous sayings to write a copy quickly.

I still remember when we were writing a composition in junior high school, but when we write an argumentative essay, we will definitely get high marks if we start with a famous saying. Obviously, the same is true of our copywriting. As long as we use famous sayings, readers will read them, and suddenly you look tall. Even if you don't have any special ideas, just borrowing them will make them look tall.

To this end, our copywriting uses famous sayings to present products to users in a more intuitive way.

The core of copywriting is to tell users that small-sized assets can be used to incite the 100 billion market in Qianhai. So the title says "I caught a big fish in Qianwan", "No pains, no gains" and so on.

In order to save time quickly and highlight the cognition of products, the titles of copywriting are all quotations from well-known sayings, such as proverbs and so on.

The above is my answer to this question. Want to know more exciting content and skills, please pay attention to style copy ~