Wang Zugan’s travel agency

Mr. Wang Zigan loves traveling. He founded Tianjin Huangdi Di Travel Service in early 1996, positioning it as the implementation platform for his own business and management concepts. In his many years of tourism management work, Mr. Wang Zugan has always positioned the operation of travel agencies at the level of highlighting cultural tourism, constantly extending the connotation of tourism culture and breaking the convention to create and innovate, forming a new personalized and differentiated With its product models and market behaviors, it has created more than ten new tourism product models on the stage of China's tourism marketing, and has carried out multi-level changes in the traditional business model of travel agencies. During the period of operating a travel agency, it has created more than a dozen "firsts" in the Tianjin market: in the first year of its establishment, it became one of the top ten domestic travel agencies in Tianjin. In less than a hundred days after the establishment of the travel agency, it cleverly completed the "yellow land" business. The creation of the image has become a banner of Tianjin's tourism industry and a unique and beautiful scenery... Mr. Wang Zugan has always been regarded as a mystery by travel colleagues. Some people commented that his understanding of the market is very devilish, his understanding of corporate culture is very unique, and his brand building is very clever... In fact, this is Mr. Wang Zugan’s continuous compatibility with Chinese and Western concepts, absorbing modern business management concepts and successfully applying them to the actual operation of travel agency management. After profound thinking, he transformed the profound economic and management theories into the simplest and most understandable way to express them, solving the core problem that plagues managers in the current market - how to apply what they have learned. What is the relationship between the market and enterprises? His summary is that "dancing partners" depend on who takes whom; what is a "business opportunity"? His summary is the actual and potential demand, and the source of profit lies here; what is the market, is to look at the buyers from the perspective of selling; his understanding of "loving the new and hating the old" is the nature of human behavior, and it is also an understanding of the market. An important thinking channel; he believes that the demand of the tourism market is an extremely elastic "variable" with a lot of room for plasticity and innovation. His business strategy is as he firmly believes that catering to demand can only obtain conventional profits, while guiding and creating Only with demand can we have the opportunity to obtain excess profits... Today, the uncertainty, asymmetry and disorderly competition in the domestic tourism market are increasing day by day, and foreign tourism agencies are eager to divide the Chinese market. Travel agencies, whether large or small, are facing huge competition and survival pressure. How to avoid the escalating price war, find a unique way in business, and stand out in today's extremely serious homogeneity, the path traveled by Mr. Wang Zugao is enough to illustrate.