What is Beijing bm?

BM has opened another store in Sanlitun, Chaoyang District, Beijing.

"The price is close to the people, the style is simple and fashionable, and it is not easy to hit the shirt. Very suitable for young people to buy. " Ms. Wang, a consumer, told the Huashang Daily reporter that when she saw a blogger sharing the news of BM's first store opening in Beijing in Xiaohongshu, she decided to buy it.

The reporter noticed that the prices of T-shirts, shorts and other items in the store ranged from 100-300 yuan, which matched the economic strength of young people.

The biggest feature of the brand is to implement a "one size fits all" strategy. It is reported that the actual size of this brand product is equivalent to the usual XS to S code, or the size is 0, which is obviously not suitable for most people.

BM style is a kind of wearing style originated from the niche brand Brandy Melville. Compared with Zara and other fast fashion brands, Brandy Melville has a distinct personality, unique style, affordable price and is not easy to bump into shirts.