How to transform the county economy driven by tourism in the post-epidemic era?

Major listed companies in tourist attractions: At present, domestic listed companies in tourism industry mainly include Zhangjiajie (000430), OCT A(000069), Huangshan Tourism (600054) and Tianmu Lake (603 136).

Tibet tourism (600749), etc.

The core data of this paper: the number of tourists and tourism income.

The epidemic has a great impact on the industry.

In 2020, affected by the novel coronavirus epidemic, China's tourism industry continued to slump. Accord to data from that ministry of culture and tourism,

In 2020, the number of domestic tourists was 2.879 billion, a year-on-year decrease of 52.06%; Domestic tourism revenue was 2.23 trillion yuan, down 6 1. 10% year-on-year. In 20021year, the number of tourists and tourism income increased to varying degrees, reaching 3.246 billion and 2.92 trillion yuan respectively. At present, the tourism industry has not recovered to the pre-epidemic level.

Short-distance Zhou Bianyou has become a new hot spot

Affected by the epidemic, safety and convenience have become an important consideration for residents to travel. According to the data of china tourism academy, since the National Day holiday in 2020, the average travel distance of tourists and the average recreation radius of destinations have been shrinking from 2 13km and 14.2km to1.3km and 13. 1km respectively.

202 1 under the background of normalization of epidemic prevention and control, more and more people choose short trips. Ctrip travel data shows that in 20021year, the number of tourists who bought high-speed train tickets within two hours in Ctrip increased by nearly 30% year-on-year.

Guangzhou-Shenzhen is the most popular short-distance travel route.

Ctrip travel data shows that 202 1 domestic popular 2-hour high-speed rail travel routes are mainly distributed in super-first-tier and first-tier cities, among which Guangzhou-Shenzhen is the most popular short-distance travel route.

To sum up, tourism is greatly affected by the epidemic, and short-distance Zhou Bianyou has become a new trend.

For the above data, please refer to the Analysis Report of China Tourism Market Foresight and Investment Strategic Planning by Forward-looking Industry Research Institute.