How is the ice and snow business in Xiling Snow Mountain?

Very good.

According to inquiries from The Paper, Xiling Snow Mountain is a scenic spot in Dayi County, Chengdu City, Sichuan Province. It is also the snow mountain closest to a city with a population of tens of millions in China. Xiling Snow Mountain Ski Resort is the comprehensive ski resort with the best market, the largest scale and the most complete facilities in Southwest China. It attracts many ski enthusiasts to experience it every winter. According to the information I searched, how is the ice and snow business in Xiling Snow Mountain? You can learn from the following aspects:

Xiling Snow Mountain Ski Resort started operations in 2000. After 20 years of continuous development and improvement, Currently it has 7 ski trails, 2 special ski lifts, and the largest snowboard park in the Southwest. The ski resort receives an average of about 160,000 ski tourists every year.

Xiling Snow Mountain Scenic Area was successfully selected into the first batch of national ski tourism resorts in January 2022. This is a high recognition of the quality and service level of its ice and snow tourism products, and will also bring more to it brand influence and market opportunities.

The Xiling Snow Mountain Scenic Area holds the Nanguo International Ice and Snow Festival every year. Through a variety of activities and events, it integrates the four elements of ice and snow + ecology + sports + giant pandas, attracting a large number of tourists and media attention. The fourth National Vocational Qualification Training Certification for Ski Social Instructors, Global Chinese Ski Competition, World Snow Day and International Children’s Skiing and other activities carried out in 2021 have all achieved good results.

Xiling Snow Mountain Scenic Area not only has ice and snow projects in winter, but also launches cool planet, light and shadow park, rainbow slide and other projects in non-ice and snow seasons, forming a "spring to enjoy azaleas in summer to escape the heat, autumn to watch red leaves" Winter skiing” four-season tourism pattern. The scenic spot also has in-depth cooperation with 10 colleges and universities, including Chengdu University, and 17 primary and secondary schools, helping schools form campus ski competition teams, providing special course training, and creating campus events.

To sum up, the Xiling Snow Mountain ice and snow business can be said to be very good. It not only has superior natural conditions and facilities, but also has innovative product development and marketing strategies, as well as strong brand influence. force and partners. I think this is one of the reasons why it can become an ice and snow resort in southern China.