Traditional Culture Encyclopedia - Tourist attractions - What is the main job of being a marketing manager in a hotel?
What is the main job of being a marketing manager in a hotel?
1. Fully understand and master market information, conduct market analysis and prediction; understand and master the business status of peers, and collect business information. Provide reports to the General Manager and make economic decisions based on establishing reliable merchandise sales.
2. Organize and complete the business development and product sales activities of the hotel, establish and improve the reputation of the hotel, and ensure that the hotel products have a good market.
3. Responsible for business negotiations and agreements, contract formulation and initialing; accepting individual and unit bookings, banquet bookings, conference venue rentals, etc.
4. Organize and participate in the reception of "VIP" guests, convey their information to relevant departments in a timely manner, introduce the hotel's situation to the guests in detail, understand their actual needs, and try to satisfy them.
5. For large-scale events, send congratulatory messages and New Year cards to relevant business units and individuals, customers, and regular customers, or invite them to participate in celebrations or commemorative activities organized by hotels and restaurants.
6. Frequently visit long-term residents, government agencies, travel agencies, publicity departments, etc., maintain close contact with them, and hope to gain their support in business.
7. Be warm and friendly when treating guests. When introducing the hotel to them, be careful and meticulous to give them the best impression.
8. Seize the opportunity to carry out public relations activities: such as publicity at cocktail parties, banquets, tea parties, business meetings, celebrations and other social events.
9. Establish sales business files for easy review.
10. Responsible for ideological communication, communication and regular business training with department subordinates.
11. Complete other tasks assigned by the hotel leadership.
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