Traditional Culture Encyclopedia - Tourist attractions - The concept of regional tourism

The concept of regional tourism

"regional tourism" came into being in the history of tourism development in China, and was put forward in the mid-198s, drawing on international experience and combining with market awareness.

Basic content

From the perspective of the history of tourism development in China, the concept of regional tourism was formed, and it took a long time to put forward the development of regional tourism, which was put forward in the mid-198s, and was first put forward in Shanghai. There were several reasons why regional tourism was put forward at that time.

first, learn from international experience. At that time, we were already learning and drawing lessons from international experience. The development of regional tourism is a self-evident thing. From the perspective of the world, few countries except big countries only consider one country, and they must consider the alliance with neighboring countries. For example, Europe has many countries, convenient transportation and natural development of regional tourism. Even some big countries, such as Hawaii in the United States, rely mainly on the surrounding markets instead of the United States, forming a regional linkage mode. By learning from international experience, the concept of regional tourism is put forward.

second, the market awareness has been enlightened. After a period of development, tourism objectively produced market demand, so this concept was put forward.

factors restricting the development of regional tourism.

the first is the traffic conditions. At that time, from the map, the distance of regional tourism was very close, in fact, the time spent in the traffic process was a lot. It takes 8 hours by car from Nanjing to Shanghai, and it is very painful. Now it can be reached in 3 hours, and the expressway extends in all directions. Therefore, due to the restriction of traffic conditions, we can only put forward concepts, but it is difficult to form realistic products.

the second is the limitation of administrative divisions. Due to the development of economy and market and the influence of administrative divisions, the limitations are very prominent, which restricts the development of regional tourism.

the third is market segmentation. Market segmentation was fully manifested in China's tourism industry in 198s. For example, Suzhou was not satisfied with Shanghai guests at that time, including overseas guests organized by Shanghai, who left after visiting Suzhou. Suzhou feels that it has sold resources cheaply and Shanghai has benefited.

the way of regional tourism development

this problem involves the relationship between government and enterprises and between competition and cooperation, which is intertwined in real life and is very complicated.

first, in terms of content, from the single horizontal cooperation in the past to the integration of production factors, * * * together with institutional innovation and development. In fact, it is an issue of institutional innovation to talk about cultivating leading enterprises and the competition and cooperation between the government and enterprises.

Second, in the field, it has gradually developed from single product development and market sales to trade and tourism cooperation, property rights transaction, environmental protection and talent information exchange, and the field has been continuously broadened.

thirdly, in terms of mechanism, it has gradually developed from a single enterprise behavior to the direction of government building, enterprise singing opera and market operation.