What are the successful experiences of developing tourism in Switzerland?

Switzerland is a pioneer in the development of tourism and a world-famous developed country. After more than 200 years of development, tourism has become a pillar industry of Swiss national economy. In recent years, tourism revenue has exceeded 20 billion Swiss francs, surpassing the Swiss watch industry and banking industry. In 2004, the total tourism revenue of Switzerland was 24.8 billion Swiss francs, accounting for 5.6% of GDP. The development of Swiss tourism firstly benefits from the unique tourism resources. Switzerland is a landlocked country with a small land area, but its unique tourism resources and services attract tourists from all over the world. Every year, more than 60 million overnight visitors visit Switzerland, which has become an important international tourist destination. The practice and experience of Swiss tourism development give us great enlightenment \ x0d \ x0d \ One of the inspirations is that scientific planning and rational development are the prerequisites for the orderly development of tourism. Scientific planning and rational development are the prerequisites and principles that must be followed in the development of tourism. According to this principle, the development of tourism resources should adhere to the principle of paying equal attention to development and protection, and combining short-term and long-term development. Adhere to orderly utilization and sustainable development. Therefore, tourism development and construction should follow the "three musts". First, we must plan first, plan first and then develop, and avoid recklessness. We should give full consideration to the spatial proportion and perfection of tourism infrastructure, the convenience and safety of tourists' contact with nature, and the reception capacity and tolerance of local tourism. Second, we should give planning authority to avoid arbitrariness. It should be guaranteed by laws and regulations. Once the plan is determined, it shall not be changed at will. Third, construction and management must be carried out in strict accordance with the plan to avoid blindness. It is necessary to increase the propaganda of tourism development planning, enhance the planning consciousness and concept of tourism managers, and make strict compliance with planning become the conscious action of every manager and operator. For example, the style of buildings around the lake in Geneva, Switzerland, has strict regulations on the inclination of the roof. If local residents want to open an extra window, they need government approval. Buildings with more than four floors are not allowed to be built in mountainous areas, and there are not many. \x0d\ \x0d\ Enlightenment 2: Protecting the environment and orderly utilization are the keys to the sustainable development of tourism. Ecological environment is the basic condition for human survival, and a good ecological environment is also an important resource for tourism. The orderly utilization of tourism resources and the protection of ecological environment can promote the sustainable development of tourism, which can protect the ecological environment more effectively. During the development and utilization of tourism resources, the Swiss government adopts various forms to manage and protect the environment, actively cultivates the awareness of the whole society to participate in environmental protection, and organizes planning, construction, environmental protection and other departments to conduct quantitative environmental research and analysis on the possible impact of future tourism activities on the environment and the countermeasures to be taken. We always pay attention to scientifically handling the relationship between economic development and environmental protection, emphasize coordinated development, and adhere to the concept that development is protection. We have accumulated a lot of experience in promoting development through development and protecting development. For example, the "Jungfrau Peak" in Bern, Switzerland, uses local materials to build a track in the forest, hides high-rise buildings in the mountains, tunnels are dug in the mountains, trains pass through the mountainside, and elevators rise and fall in the peaks, so that the activity space is fully expanded and the ecological environment is fully protected. It realizes the harmony between man and nature and the unity of economic, social and environmental benefits. In Swiss hotels, guests are encouraged to bring their own towels to avoid washing a lot of towels and polluting the environment. Hotels with towels will only change to towels placed on the bedside or bathroom floor. Some star hotels use recycled toilet paper. There are sewage treatment plants in villages in Switzerland, and domestic water must be treated before it can be discharged. So the water quality in Switzerland is very good. It is said that the water in Lake Geneva has reached the standard for direct drinking. In order to protect the ecological environment, as early as the 1970s, Switzerland banned cars from entering some scenic spots and switched to horse-drawn carriages or battery cars. Many beautiful snow-capped mountains in Switzerland can be enjoyed at close range by cable car, but this close-range appreciation is based on high technology and strict environmental protection. Except for some special snow sports areas, people's activities are strictly limited to a certain range, such as closed aerial cable cars and viewing rooms, which people can only watch in the air without causing pollution and damage. In order to protect the environment, Switzerland, with a highly developed tourism industry, strongly advocates environmentally friendly and healthy hiking and cycling. \ x0d \ x0d \ Revelation 3: People-oriented and customer-oriented are the basis for the healthy development of tourism. Advanced tourist facilities, high-quality tourist services and people-oriented business philosophy are the basis for promoting the healthy development of tourism. It requires that tourism infrastructure should fully embody safety and comfort, tourism products should fully embody characteristics and individuality, tourism routes should fully embody convenience and demand, and tourism services should fully embody carefulness and affinity. Create a "nervous and orderly, tired but happy" tourist atmosphere for tourists. An outstanding performance of Switzerland's developed tourism industry is advanced facilities and excellent service. In order to let tourists know the weather, all hotels in mountain scenic spots have special TV channels to broadcast the weather on the mountain directly. Visitors can choose the climbing time according to the climate. In order to provide convenient services for international tourists, the Swiss government has set up international standard graphic signs in scenic spots and tourist traffic routes to meet the needs of tourists from all over the world. In Switzerland, the Swiss public transport system, which consists of railways, postal buses, cruise ships and sightseeing cable cars, covers almost all the cities and scenic spots in Switzerland and is famous for its humanized service and accurate operation time. The train will leave in a few minutes. Trains are the most convenient and fast means of transportation in Switzerland, and there are detailed arrival and departure schedules on each platform. The interior decoration of the train is not uniform, some carriages are dressed like country pubs, and some carriages are decorated with nostalgia.