How big is the market development space of research travel?

Analysis on the Development Course of Research Travel in China

The real study tour in China has gone through three stages: the first stage is the elite national training stage; The second stage is the travel stage; The third stage, that is, the present stage, is the stage of research tourism. Since the 20th century, research tourism has entered a period of rapid development, and schools, travel agencies, training institutions and study abroad agencies have begun to cross-border integration. The choice of destination is also characterized by diversification, and the development subject gradually changes from government-led to enterprise-led. ?

The participants in China's research travel include professional research institutions (at present, such enterprises are mainly capitalized through the New Third Board), travel agencies (travel agencies with dedicated lines or independent operation teams), language training institutions, relevant camp base institutions, parenting education institutions, study abroad agencies and subordinate units of the education administrative department. According to the data of the first industry development white paper of China's research travel industry "China Research Travel Development White Paper 20 19", according to incomplete statistics, there were more than 7,300 enterprises mainly engaged in research travel business in 20 19. By the end of August 2020, there were more than 1.600 primary and middle school students' bases and more than 1.77 camps in China.

The implementation of policies related to research travel makes the market share rise, more institutions flood into the research service market, and the competition between research travel services and brands becomes more intense. Travel agencies, educational institutions, consulting institutions and some non-profit organizations are scrambling to occupy the market of study tour and research. At present, there are many participants in the market, which are mixed, highly dispersed and fiercely competitive. Considering the development, revenue scale, brand influence, financing and listing, product and service research and development of research and travel-related enterprises, the organization can be roughly divided into four echelons, among which Century Mingde ranks in the first echelon with an operating income of 488 million yuan in 20 19, and the second echelon has an operating income of tens of millions, including Zhong Kai International, Lv Le and Zhuojiao International.

Price analysis of research tourism products

According to the data in the White Paper on the Development of Research Travel in China 20 19, parents' awareness of the quality of research travel products has obviously improved, especially in first-and second-tier cities, parents are more willing to pay reasonable fees for research travel products with quality assurance. 60% parents can accept the range of 3000-5000 yuan, and 15% parents can accept the range of 5000- 10000 yuan. Judging from the average market level, the unit price of products for research travel wholesale business is about 2 100 yuan, and the average price of retail products is about 3000-4500 yuan; The unit price of overseas scientific research projects is relatively high, with an average price of 6.5438+0.2 million yuan.

The scale of the industry market continues to expand.

According to the parents' acceptance of study tour fees in 20 19, the average price of each item in the study tour market and all kinds of public information data of study tour in 20 19, including the study tour organized by the school and the reception number of enterprises and institutions related to study tour, it is estimated that the wholesale products of study tour will account for about 70% in the study tour market in 20 19. Research travel retail products account for about 20%, and overseas research projects account for about 10%. Then, taking the weighted average of the prices of these three types of projects, the overall unit price of the study tour in 2065,438+09 is about 3,420 yuan/time. Finally, according to the number of participants in China's study tour in 20 19, the market size of China's study tour is estimated to be 201640 million yuan.

Industry trend analysis

The benefits of research travel to teenagers are also obvious. Driven by the diversification of consumption and the demand for upgrading, the enrichment, standardization, three-dimensional and innovation of research travel products will be the future development trend of the industry. Compared with developed countries in Europe and America, China's research travel market started late, with a market penetration rate of less than 5% and a large space for exploration. The market scale of the future research travel industry is expected to continue to expand.

—— The above data comes from the Analysis Report on Business Model Innovation and Investment Strategic Planning of China Research Travel Industry by Prospective Industry Research Institute.