Present situation of folk culture tourism development

With its rich national culture and long historical tradition, folk cultural tourism has given people a higher level of cultural tourism enjoyment, thus becoming one of the main development directions of cultural tourism industry and a highly competitive cultural tourism project in the current tourism market.

National culture originates from the people and develops in them. Now it has formed unique local characteristics and distinctive national characteristics, which constitute the most important tourism development resources in China and have quite high tourism value.

The rise of folk culture tourism lies in its ability to meet the diverse needs of consumers. First of all, folk culture has high aesthetic value, which can meet the aesthetic needs of different consumers and bring good aesthetic enjoyment; Secondly, folk culture contains all kinds of unique entertainment activities, which can meet people's entertainment needs and promote tourists to integrate into local folk customs; Finally, folk culture maintains the feelings of all ethnic groups, can meet the spiritual needs of society and maintain social stability and development.

Therefore, the development of folk culture tourism in China is in full swing. Judging from the current development, folk culture tourism presents the following three main characteristics.

First, folk culture tourism resources are rich and strongly supported by national policies. China has a vast territory and many ethnic groups, forming many unique folk culture tourism resources, which provide a good foundation for the development of folk culture tourism. At the same time, the national policy has increased the inclination to the development of folk culture tourism, and constantly promoted the development of folk culture tourism to a new stage.

Second, the forms are more diverse and the contents are more and more abundant. After years of exploration and development, China's folk culture tourism has achieved remarkable results, with various forms of expression, such as shadow play, paper-cutting and folk songs.

Third, the development of regional tourism cooperation has been continuously strengthened. Regional tourism cooperation is the only way to enhance the tourism image, the soft power of tourism culture and the healthy development of tourism. Folk culture tourism has achieved remarkable results in this respect.

Although the development of folk culture tourism in China has made great progress in recent years, the problems exposed in the development process can not be ignored. For example, over-exploitation has seriously damaged the scarce folk culture tourism resources and the local ecological environment; Another example is that the commercial flavor is too heavy, which loses the authenticity of folk culture tourism, deviates from the original intention of folk culture tourism development, and fails to protect and inherit folk culture resources. In addition, the impact of foreign culture has seriously impacted the traditional folk culture, and even gradually lost its original folk characteristics.