Value effect of tourism

On the one hand, tourism brings consumers the origin, which makes the sales of products directly market-oriented, omits the cost of intermediate circulation, and can be sold at the market terminal price, thus obtaining higher value than the wholesale price. We call this part of the value the value increase brought by terminal consumption. On the other hand, tourists can enjoy new experiences and services different from the general shopping process, which makes the final price of products higher than the general market. We call this part of higher value the added value promotion brought by experiential consumption.

For example, the wholesale price of strawberries in the market may be 10 yuan/kg, but if you go to farmers' greenhouses to pick them, tourists can not only buy strawberries that can be safely eaten, but also experience the fun of doing farm work, understand the growing environment of strawberries and enjoy the fresh air in the countryside. These experiences can't be felt by ordinary shopping, so the price of greenhouse picking is much higher than the wholesale price or even the market transaction price. Therefore, the income of leisure agriculture formed by the combination of tourism and agriculture is far greater than that of pure production agriculture. The brand effect of tourism is basically reflected in the publicity and promotion of urban brands. City brand is a core concept that a city transmits to the public in the process of promoting its own image, expecting to get social cognition and recognition, that is, the so-called brand awareness and reputation. Among them, culture is the foundation of the development of a city or region, the difference between a city and other cities, and the soul of a city's brand image. As an experiential activity, tourism can turn a city's cultural heritage, intangible cultural heritage and folk customs into scenic spots, so that tourists can feel, experience and spread quickly, form a destination brand image, attract the public to come, consume and leave memories.

Therefore, to some extent, tourism image and city image have the same target group and development purpose. Tourism can release the attraction of a city or region to the greatest extent and make tourists feel or sing. In addition, the extroversion and beauty of tourism can also enhance the visibility and reputation of urban brands, thereby enhancing the brand value of the whole city or region, and ultimately enhancing the value of people, things and assets in the city.

For example, before the development of tourism, Wuzhen and Fenghuang Ancient City were ordinary towns. People there live the same life as residents in other places. No one will pay attention to it deliberately, and no one will go there for a holiday from all directions. But when tourism carries the local culture and shows it to the world, these towns become famous, and the distinctive city image in turn promotes the development of tourism. The 18th National Congress of the Communist Party of China put ecological civilization construction in a prominent position, and integrated it into all aspects and the whole process of economic construction, political construction, cultural construction and social construction, forming a "five in one" and writing it in party constitution. It is proposed that efforts should be made to build a beautiful China and realize the sustainable development of the Chinese nation. It can be predicted that in the future, China will change its economic development mode and focus on promoting the industrial structure and production mode of green development, circular development and environmental protection. This is a rare tourism opportunity with great potential.

Because tourism is an aesthetic activity, in order to develop, we must protect, beautify and improve the environment. Otherwise, if the skin does not exist, how can the hair be attached? In addition, tourism itself is an industry with low resource consumption and good comprehensive benefits. After the 18th National Congress of the Communist Party of China, we attach great importance to the construction of ecological civilization, and the ecological effect of tourism will be maximized.

Tourism has little pollution.

The development of tourism mostly depends on sustainable natural resources or cultural resources, and its energy consumption is mainly concentrated in tourism activities such as tourism transportation, tourism accommodation and catering. Through the research of scholars at home and abroad, its energy consumption ratio is far less than that of industry, construction and transportation, and it belongs to a low-energy industry.

The research report "Climate Change and Tourism: Meeting Global Challenges" released by the World Tourism Organization in 2008 shows that in 2005, for example, the carbon dioxide emissions in the whole tourism development accounted for 4.9% of all carbon dioxide emissions; The report "Travel and Tourism Towards Low Carbon" released by the World Economic Forum in May 2009 shows that the carbon emissions of tourism (including tourism-related transportation) account for 5% of the world total; Shi Peihua and Upp made a preliminary estimate of tourism energy consumption and carbon dioxide emissions in China, and concluded that the total energy consumption and carbon dioxide emissions of tourism in China in 2008 were 428.30PJ and 5 1.34MJ, respectively, accounting for 0.5 1% and 0.86% of the total energy consumption in China. In addition, they also estimated that the energy consumption per unit of tourism added value is 0.202, which is about 1/6 of the national energy consumption per unit of GDP and11of the energy consumption per unit of industrial added value.

Protecting the environment is the premise of developing tourism.

Ecological environment is the foundation and internal motive force of tourism development. A good natural environment is one of the main factors to attract tourists, and it is also the basic condition for the sustainable development of tourism. On the contrary, the deterioration of the ecological environment will make it impossible for tourists to get a high-quality travel experience, and eventually tourism will cease to exist. Therefore, in order to develop tourism, we must first protect the environment.

Tourism promotes ecological environment beautification.

Tourists have high demands on the landscape and environment of the destination. Developing tourism can not only promote the protection of the local ecological environment, but also beautify the environment, especially in the critical period of China's industrial transformation. Jiaozuo, Luanchuan, Yichun, Diqing and so on. After the transformation from coal mining and forestry to tourism, good environmental and comprehensive benefits have been achieved.

Take Jiaozuo, once known as "coal city" in history, as an example. In the 1990s, its coal resources began to dry up-oil wells closed, the economy declined, workers were laid off, and pollution was serious, with an average annual economic growth rate of only 3.5%. Forced by the situation, the industrial structure has reached a critical moment when it has to be transformed. From 65438 to 0999, Jiaozuo made a major decision to cultivate tourism as a leading industry, and took "Jiaozuo landscape" as the tourism orientation, and began a vigorous tourism development. In a short period of five years, the transformation from "black impression" to "green theme" has been realized, and "Jiaozuo landscape" is well-known at home and abroad. 20 1 1 year, Jiaozuo received 228 1 10,000 Chinese and foreign tourists, and the ticket income of tourist attractions was 700 million yuan, achieving a comprehensive tourism income of 1.72 billion yuan, accounting for1.8% of the city's GDP. Nowadays, Jiaozuo is relying on the overall brand advantage of "Tai Chi hometown, landscape Jiaozuo" to further accelerate the pace of tourism transformation and upgrading, and move forward to an internationally renowned tourist city with strong appeal, attraction and competitiveness. When we abandon the thinking mode of "productivity only" and pursue the development of a harmonious society from the standpoint of Scientific Outlook on Development, we have to regard tourism as a happiness-oriented industry. Tourism, summed up in the simplest terms as "eating, drinking and having fun", can not only increase the income of destination residents, but also bring tourists a broad horizon, enjoy life and enjoy the spirit, thus improving the quality of life. At the end of 2009, the State Council issued "Opinions on Accelerating Tourism Development", which proposed that it is of milestone significance to cultivate tourism into a "modern service industry that makes people more satisfied". In 20 12, Guangdong province issued the Action Plan for Cultivating Happiness-oriented Industrial System for the first time in China, which listed "leisure tourism" as one of the eight happiness-oriented industries. It can be seen that the happiness effect of tourism has been gradually recognized by the society and has played a practical role in improving people's happiness.