How to promote tourism

The digital protection and promotion of tourism resources not only affects the development of urban economy, but also relates to the spread and inheritance of culture, so it is of practical significance to study the information visualization method of tourism resources promotion. Under the effect of broadband network, we are not short of information, but more importantly, how each of us can obtain valuable information more conveniently. A great deal of tourist information comes from various media channels. However, this does not mean that valuable information and entertainment services will follow. The information service provided by imaginative information design is the key. It can be seen that the effective organization and classification of tourism resource information is an important part of the preliminary work. 1 classification of tourism resources In this paper, the connotation of tourism resources is divided into two categories, one belongs to the category of material civilization and the other belongs to the category of intangible civilization. It also includes natural tourism resources and humanistic tourism resources. Natural tourism resources include: (1) landforms (typical geological structure relics, standard stratigraphic sections, biological fossils, rock minerals, natural disaster relics, mountain landscapes, canyon landscapes, volcanic lava, karst landscapes, aeolian landforms, Danxia landforms, coasts, islands and reefs, and other landforms); (2) Water features (rivers, lakes, waterfalls, springs, oceans and other water bodies); (3) Atmosphere and space landscape (meteorology, climate, astronomical wonders, space landscape); (4) Biological landscape (forest landscape, grassland landscape, ancient and famous trees, exotic flowers and herbs, ornamental animals, performing animals, exotic animals and nature reserves). Cultural tourism resources: (1) cultural relics (ancient human sites, military sites, ancient buildings, grotto steles, ancient projects, tombs, celebrity sites, important historical sites and other historical sites); (2) Classical gardens (royal gardens, private gardens, temple gardens and public gardens); (3) Literature and art (travel notes, poems, couplets, inscriptions, myths and legends, calligraphy, painting, film and television, opera, music and dance); (4) Religious culture (religious architecture, religious activities, religious art); (5) Urban and rural characteristics (historical and cultural city, modern city, characteristic town, rural landscape); (6) Modern facilities (modern buildings and large-scale projects, scientific and cultural facilities, sports and fitness facilities, entertainment and leisure facilities); (7) Folklore (traditional folk houses, national costumes, special diets, marriage and love, festival ceremonies and etiquette); (8) Diet and shopping (famous dishes, local products, tourist souvenirs, shopping centers, characteristic markets and famous shops). Among the humanistic tourism resources, scenic spots and historical sites, literature and art, religious activities and folk customs in tourist areas can be regarded as intangible tourism resources. The different modes of communication required by material civilization and intangible civilization tourism resources are one of the focuses of this paper. 2 Visualization type: Tourism information generally includes the general situation of scenic spots, cultural characteristics, scenic environment, climate characteristics, scenic facilities, route selection, etc. It is published in the form of multimedia, displaying characters, symbols, maps, images and sounds at the same time, forming a visual information system serving tourists. Visualization can be realized in two dimensions and three dimensions. Part of the information can be reflected in two dimensions, which is more direct and economical. Text, static and dynamic images are all effective two-dimensional expressions. Dynamic images can include videos of scenic spots, cultural life with local characteristics, etc. , especially some intangible cultural tourism resources. At present, some regular tourist attractions websites we have seen are relatively perfect in two-dimensional information dissemination. You can find relevant information such as tourist sites, accommodation, tickets, special foods, route recommendations and so on in various columns. However, it is difficult for us to see the scale, distribution characteristics, real-time passenger flow and climate of this scenic spot at the first time after the opening of the same tourism website. This requires a deeper visualization service and must use three-dimensional integrated information navigation. Information needs three-dimensional representation, and the most direct way and core technology is the creation of scenic area model. The specific steps are as follows: using aerial photography, ground photography, field mapping and other methods to collect three-dimensional data of natural and human landscapes in scenic spots, and using modeling software to model, texture map, light projection and render buildings and sketches contained in human landscapes in tourist attractions as three-dimensional objects. The main part adopts a more comprehensive three-dimensional modeling method, including maps, remote sensing images, photo sampling, 3ds max modeling and mapping. The non-main part can form a virtual three-dimensional space by using the method of image mosaic. The contents include: geological body model creation, building model creation, ground road network element model creation, terrain element model creation, plant landscape production, path three-dimensional animation and other auxiliary production. It is an extension of tourism service to realize the roaming and query functions of three-dimensional scenes in GIS environment on PC. On the one hand, it can enhance the brand image of tourist attractions, on the other hand, it can also explore the road for tourists. Through virtual tourism, people can feel the whole process of simulating outdoor tourism. Before traveling, staying indoors and sitting in front of the computer for "outdoor investigation" can provide specific reference for tourists who want to know about urban tourism landscape and prevent blindness caused by chasing hot spots. Analysis on the application prospect of three-dimensional visualization in tourist attractions The development of computer graphics makes the three-dimensional visualization technology mature day by day. Visualization technology gives people a simulated, three-dimensional and real-time interactive ability, which enables people to recognize and visualize those spatial phenomena that are only abstract concepts and difficult to directly perceive. For example, analyze the underground structure, invert the historical process that will not reappear, deduce the future development, and simulate complex space-time phenomena, such as typhoon evolution, flood, air pollution, noise propagation, temperature change and so on. In order to get a variety of spatial perception experiences beyond reality. At present, the developing virtual reality technology can make people enter a three-dimensional multimedia virtual world, and they can visit ancient castles and roam in the vast universe. With the acceleration of urbanization, tourist attractions have become a new field of GIS application in China in the future. Therefore, the development of "digital tourist attractions" is the general trend. It is of great practical significance to study the visualization of its three-dimensional model. The results of three-dimensional visualization of tourist attractions can be applied to: (1) education: tourism professional courses and tour guide qualification examinations; (2) Prevention and control of tourism disasters: Especially after the Indian Ocean tsunami in 2004, early warning of tourism disasters has been paid full attention; (3) Virtual planning: from functional layout to scheme selection, assisting in selecting the best comprehensive benefit scheme and optimizing the scheme demonstration mode, which not only saves time but also improves efficiency; (4) Show the scenery of scenic spots: make the scenic spots into interactive virtual reality scenes and put them on the network to realize global information sharing; (5) Virtual tourism: tourists can not only learn about the tourist destination on the two-dimensional map, but also make the tourist route according to the intuitive three-dimensional landscape to avoid blind travel. At the same time, tourism is also an important aspect of information construction. How to introduce high-tech research results into tourism in time to provide support for the further development of tourism is a problem that tourism practitioners should consider. At the same time, the information visualization of tourism resources promotion involves the comprehensive application of many disciplines, such as tourism, information management, computer, software engineering, art design and so on. The common virtual environment in virtual reality industry lacks realism and looks like a ghost, which has a lot to do with the modeler's ignorance of related disciplines. Sometimes a lot of modeling work is limited by technology, making slow progress and unable to create economic benefits, which is also a major problem at present. Information visualization should have both scientific rationality and artistic sensibility in order to achieve better information understanding and user experience.