Topic of Undergraduate Graduation Thesis of Tourism Management

With the globalization of international economy, tourism is more prosperous, so the requirements for tourism management have also increased. Here I share with you some topics of undergraduate tourism management papers. Come and enjoy with me.

On the service mode of travel agencies for individual travelers 1

2. Talking about the influence of tour guide's explanation on the image of tourist attractions.

3. Analysis of common problems and countermeasures in tour guide service.

4. On the development of tourism with folk characteristics.

5. Research on the strategy of travel network reservation system.

6. Cultural tourism and cultural market construction

7. Talking about excavating the cultural connotation of tourism resources.

8. Analysis of the reasons for the high efficiency of theme parks.

9. On the position of tourism information in economic decision-making and its development and utilization.

10, on the position and role of cities in tourism.

1 1. Thoughts on the Environmental Impact of Tourism

12, analysis of factors affecting the development of modern tourism

13, the application of the whole product concept in tourism.

14, the economic function of tourism and its role in regional development

15, on the sustainable development of tourism in nature reserves

The application of creative thinking in tourism.

17, on the international standards of tourism services and the integration model of China.

18. On the visual image of tourism landscape and its significance to the development and management of scenic spots

19, general idea of commercial tourism information system

20. On the visual impact in the development of scenic tourism resources.

2 1, on the interactive relationship between tourism and society

22. Study on the influencing factors of tourism motivation.

23. On the influence of tour guide quality on service.

24. Eco-tourism and its types analysis

25. Eco-tourism and sustainable tourism development

26. The negative impact of tourism development on folk resources and its countermeasures.

27. The application of hierarchy of needs theory in catering management of tourist hotels.

28. Problems and Countermeasures in the Transformation of Travel Agency's Operating Mechanism

29. Research on the influence of tourism advertising media on tourism.

30. Analysis of influencing factors on service quality of travel agencies and tourists' satisfaction.

3 1, social disadvantages of tourism and its governance

32. On the Application of Body Language in Tourism Services

33. On the growth direction of tourist hotel groups.

34. Analysis of customer-oriented pricing model of tourist hotels

35. Product strategy analysis of eco-tourism green marketing

36. On the Development of Business Tourism in China

37. Basic qualities of tour guides

38. Innovation of human resource management in tourism enterprises under the knowledge economy.

39. Develop sightseeing agriculture.

40. Discussion on brand strategy of tourism enterprises

4 1, Problems and Countermeasures of Tourism Education and Training in China

42. On the fragility and protection of ecotourism resources.

43, tourism shopping complaints psychology and service countermeasures

44, hotel service personnel personal ability training methods

45. Talking about the influence of hotel culture on employees' behavior

46. Common problems and countermeasures in travel insurance.

47. Analysis of the present situation and development trend of state-owned hotels in China.

48, tourism network marketing development trend and countermeasures

49. A preliminary study on the communication strategy of tourism destination image

50. Reflections on some problems of human landscape construction in tourism development.

5 1. On how to establish an excellent image of tourist areas

52. Present situation and countermeasures of ecotourism development in our province.

53. The relationship between tourism and environment.

54. Star service

55, tourism brand effect analysis

56. Language charm of tour guides

57, Hunan tourism commodity development ideas.

58. How to increase the cultural content of tourism products?

59. My opinion on the quality of tourism service.

60. On the social and cultural impact of tourism on the reception area.

6 1, on the development and protection of tourism resources

62. On Tourism Promotion

63. On developing tourism and helping the poor.

64. On the relationship between ecotourism and environmental protection.

65. On the famous brand effect of tourism.

Discussion on doing a good job in tourism management by graduation thesis of tourism management undergraduate

How to do a good job in tourism management is an important problem we are facing at present. This paper expounds the concept of tourism management from two aspects: the development of tourism human resources and the management of coping with tourism crisis.

Suggestions on strengthening the development and utilization of 1 tourism management human resources

1. 1 promotes the unification of human resources and natural resources. No matter how beautiful the natural resources are, they will lose their meaning without people's participation, and the atmosphere without humanity will lose its color. Take Hangzhou West Lake as an example. It is a unique scenic spot in China with beautiful lakes and mountains, long historical and cultural charm and rich culture. There are both the well-known legend of the white snake lady and the images left by literati? If the West Lake is compared to the West Lake, heavy makeup and light makeup are always appropriate. A beautiful sentence. These resources can play an important role in the development of cultural tourism resources in the West Lake, and the former residences of celebrities can be fully utilized in various scenic spots in the West Lake tourist area. Visitors can also fully understand the history and allusions of West Lake culture during the tour. They can also use folk art groups in Hangzhou to perform traditional folk programs of West Lake culture in West Lake Scenic Area, and skillfully combine cultural resources with natural scenery to make it easier for tourists to understand Hangzhou and realize the harmony and unity of human landscape and natural landscape in West Lake Scenic Area. Of course, in this process, we should also protect the resources of the West Lake and strengthen the protection and supervision of its ecology, water quality and hygiene.

1.2 Strive to explore cultural and historical tourism resources. China has a long cultural history, and many cultural resources, such as dragon boat race, Lantern Festival, Qingming outing, May Flower Festival, August tide watching, Mid-Autumn Festival, Chongyang Gaodeng, October temple fair and other folk activities, have extremely superior conditions for development and utilization. We should make full use of these folk cultures and focus on developing folk tourism, which will not only bring huge income to local tourism, but also play a good role in the development and positioning of local cities.

1.3 Improve humanistic quality and improve tourist facilities. Cultural tourism has the function of cultural communication and blending, and has a strong propaganda function. Tourism is like a business card, which not only brings tourists the enjoyment of tourism resources, but also enhances their image. The quality of personnel engaged in tourism resources service has an important influence on the tourism image, and some humanized supporting facilities in tourist attractions also have an important influence on the image of tourist destinations. Good humanistic quality and thoughtful service attitude will have a great positive impact on tourists, improve their satisfaction with tourism, and then have a better impression on the image of the whole city. The perfection of tourist facilities will also bring different feelings to tourists. Tourists are generally more relaxed when traveling. Some humanized facilities will make them feel very cordial, and some languages that tourists can understand will undoubtedly increase their sense of closeness.

1.4 Optimize the allocation of resources and improve the tourism management strategy. Like other industries, the development and management of the humanistic tourism industry needs detailed research. The difference is that other enterprises generally develop tangible products, while the humanistic tourism industry develops more spiritual products, and the quality of products is reflected by the satisfaction of tourism groups. What kind of tourism products to develop, the market prospect of tourism products, how to rationally plan and optimize the allocation of resources, and what kind of tourism product management strategy to adopt all need to be realized through scientific research on the humanistic tourism industry according to local conditions. At present, many scenic spots in China have both successful experiences and failed lessons in developing humanistic tourism. Efforts can be made in the following aspects: ① By strengthening the research on humanistic tourism industry, the development of humanistic tourism resources will be more successful and the risks in the development of tourism resources will be greatly reduced; The optimal allocation of tourism resources deserves attention. How to allocate different tourism resources more reasonably, how to attract more tourists, reduce operating costs and increase industrial income also need scientific research. ③ The management strategy of humanistic tourism industry is worth studying. It is not that the higher the ticket price of scenic spots, the more tourism revenue. Whether it is better to use joint consumption or single consumption in different tourist attractions also needs to be determined according to the consumer's tourism consumption psychology and the specific situation of tourist attractions.

2 measures to strengthen tourism crisis management

Tourism is a relatively fragile industry with its own characteristics? Eat, live, travel, travel, buy and entertain? Six factors determine that her tentacles extend to other industries, which makes the sudden change of the outside world affect the sensitive nerves of the whole tourism industry. Tourism crisis has become a cloud over tourism in many parts of the world, and good crisis management has become tourism? This should give priority to happiness and care for the urgent needs of the industry.

2. 1 Establish a strong sense of crisis. Crisis consciousness is a sense of competition, progress and spur, and it is also a coagulant. Under the premise of feeling and understanding the crisis, senior managers of enterprises should constantly and systematically talk about the situation and problems, so that employees can firmly establish the sense of crisis and the sense of ownership of sharing the crisis and risks with enterprises. Residents and tourists should strengthen safety awareness, emphasize that human life is above everything else, and ensuring safety and health is also a way to increase income.

Establishing a strong sense of crisis should be the core and focus of government crisis management. As a tourist area, the government should first establish a sense of crisis, strengthen strategic research on tourism crisis, and fundamentally prevent the formation and outbreak of the crisis or stop it in the bud as soon as possible.

2.2 Establishing an early warning mechanism and implementing preventive management have reached a consensus on establishing an early warning mechanism for tourism disasters. The so-called "tourism early warning system" mainly refers to the relevant departments at home and abroad issuing and early warning of epidemic, war, social problems, natural disasters and other events that affect tourism, thus helping travel agencies and tourists to foresee problems and take active safety measures.

2.3 Establish an emergency mechanism to deal with the tourism crisis. After the outbreak of tourism crisis, the most important thing is to establish a rapid response mechanism to avoid causing greater losses. After the disaster accident, effective rescue should be carried out at the first time to reduce casualties; When an epidemic occurs, prevent the spread of the epidemic; After the public security incident, solve the case as soon as possible, punish the perpetrators, protect the victims and deal with the aftermath. Due to natural disasters, tourist destinations can't receive tourists for the time being. Informing tourists in time can reduce the expected cost and psychology of tourists, which is conducive to the recovery of the local tourism market.

2.4 After the tourism crisis, take measures to revitalize the tourism industry as soon as possible. First, carry out targeted promotional activities after the tourism crisis. Secondly, use the media to reshape the regional tourism image. After the tourism crisis, we should tap the value of positive reports as soon as possible and give targeted promotion. Third, do a good job in event tourism marketing and improve the market's attention to tourist destinations.

In short, when an organization or individual faces a crisis, it should put the public interest at the core, respond, control, remedy and summarize in time, consciously turn the crisis into an opportunity, take advantage of the situation, use topics and minimize losses. The tourism industry is very fragile, but it will always be fragile without tempering and crisis. As a tourism administrative department, we should strive to build a relatively perfect crisis management mechanism, and on this basis, constantly promote the improvement of the crisis management ability of our department and the whole industry.

References:

[1] Wang Rudong. The role of government in tourism management and system innovation [D]. Tongji University, 2006, (08).

[2] Niu Jiang. Stakeholder analysis of ecotourism management in nature reserves [D]. Beijing Forestry University, 2007, (03).

[3] Wang Yong. A Preliminary Study on the Management System of Heritage Tourism Sites [D]. Anhui Normal University, 2005, (05).

[4] Zhang Zhijuan. China traditional culture and tourism management [D]. Xiamen university, 200 1.

[5] Wu Jie. On the construction strategy of tourism crisis management mechanism [J]. Science and Technology Information, 2008, (0 1).