What is the structure and characteristics of the inbound tourist market in China?

By 218, the inbound tourism in China has entered the recovery channel. In 217, the number of inbound tourists was 139 million, up .8% year-on-year, of which the entry market for foreigners increased by 3.6% year-on-year. In the past, China mainly relied on differentiation to attract tourists, but now it begins to attract tourists with a better life and quality service. At present, many foreign tourists come to China for shopping, leisure, vacation, research and treatment.

China's main tourist source countries include South Korea, Vietnam, Japan, Myanmar, the United States, Russia, Mongolia, Malaysia, the Philippines, Singapore, India, Thailand, Canada, Australia, Indonesia, Germany, Britain, France and other countries. In recent years, countries along the "Belt and Road" have been increasingly active in the market structure of inbound tourists in China.

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Factors affecting the structure of China's inbound tourist market:

The charm of China lies in its long history, historical sites, oriental customs, affordable shopping and delicious food. According to the survey, 56% of foreign tourists think that the unique attraction of China lies in its "long history". From 214 to 217, China cultural elements that foreign tourists are most concerned about are mahjong, Chinese Zodiac, Tai Chi, Qigong, embroidery, porcelain, loong, Confucius and Romance of the Three Kingdoms.

Among them, foreign tourists' interest in handicrafts and dragon culture grew fastest. Food is also a very important factor for foreign tourists to choose China. Dim sum, fried vegetables, fried noodles, hot pot, Mapo tofu and kung pao chicken are the most frequently searched menus for foreign tourists.

Adjust the future direction of China's inbound tourism development, such as being good at cultivating new impetus for inbound tourism and taking the "Chinese Dream" as the strategic impetus to lead the development of inbound tourism; Let market players play a new role; We should use culture and technology to give new potential to inbound tourism; Construct a new growth mechanism of inbound tourism market.

People's Network-China culture is the favorite of foreign tourists.