What opportunities can the listed financing of tourism enterprises bring?

New Opportunities for the Development of Tourism Listed Companies

Judging from the market value performance of the whole A-share tourism listed companies, the market value of most companies is generally below 654.38+0 billion, while the market value of the famous natural scenic spot leader has been hovering around several billion since its listing in 1997.

The biggest policy change in the A-share sector this year is the fundamental change in the law of ticket price increase in natural scenic spots. In the past, prices could be raised every three years. Although many investors think that analysts are painting cakes, at least the expectation of price increase of scenic companies exists. This year, Premier the State Council proposed that all tickets for A-share state-owned natural scenic spots should be reduced before September 30, and the original ticket price increase expectation for natural scenic spots should be changed into price reduction expectation.

Speaking of the changes since this year, the tourism industry is still a very promising industry. At present, China has solved the basic problem of food and clothing, and is welcoming the moment of consumption. Last year, China's per capita GDP was 9000 dollars. According to international experience, the per capita GDP is between $5,000 and $20,000, which is the golden age of tourism development.

How should tourism enterprises find opportunities in the industry? I have done a research before and found that the population aged 20 to 69 accounts for 7 1% of the total population of China, so the tourism industry can still enjoy the demographic dividend.

We made another distinction between people of different ages. After 50 s and 60 s, the silver-haired people now have money and leisure, and their main consumption characteristics are short-distance outbound travel and cruise ships. Although the cruise industry fluctuates in the short term, it is a good direction for tourism development in the long run.

Another important group is the post-70 s and post-80 s group with children. This group of people mainly travel with their parents. According to the tourism statistics of Golden Week over the years, the growth rate of passenger flow in Huangshan scenic spot is relatively slow, while the passenger flow in Disney, Wuzhen and other leisure scenic spots keeps steady growth, mainly due to population changes. The demand of this group of tourists with children is deep experience, not mountain climbing. According to local statistics, the parent-child travel market has an annual growth rate of over 50%.

After 90s, self-help tours, Zhou Bianyou tours and customized tours are the main modes, and they also gradually began to try the loan consumption mode of outbound travel.