20 16 what is the theme of China tourism?

In 20 16, "Silk Road Tourism Year" was taken as the annual tourism promotion theme.

20 16 "China Tourism Day" has the same theme as the first World Tourism Development Conference. The purpose is to give full play to the positive role of tourism in expanding domestic demand, prospering economy, promoting employment, helping the poor, being a messenger of peace and a bridge of friendship, and to create a good atmosphere for the whole society to pay attention to, participate in, support and promote tourism.

Through extensive and in-depth publicity and organization of the "China Tourism Day" series with colorful features and remarkable effects, local tourism departments mobilized all sectors of society and enterprises to participate in it, * * * invited citizens to * * * enjoy the achievements of local tourism construction, deeply understand the new connotation of global tourism, enhance their awareness of tourism and leisure, and join hands to enter a new era of mass tourism.

Extended data:

The Silk Road is a characteristic brand of China tourism. Continuing to take the theme of "Silk Road Tourism Year" is conducive to leading international cooperation and maintaining the continuity of marketing work. The Ministry of Tourism requires all localities to work hard to consolidate and expand the achievements of the Silk Road tourism promotion and international cooperation.

All localities should introduce new products to enrich the supply of tourism market. According to the new characteristics and trends of international tourism consumption, all localities should further tap resources, develop a number of new Silk Road tourism products that meet the needs of the international market, enrich the product connotation, and comprehensively enhance the attractiveness of China tourism products.