Traditional Culture Encyclopedia - Tourist attractions - Phoenix Ancient City charges no tourists for admission, but after it is free, the revenue exceeds 14 billion. How does it make a profit?
Phoenix Ancient City charges no tourists for admission, but after it is free, the revenue exceeds 14 billion. How does it make a profit?
Phoenix Ancient City charges no tourists for admission. After it is free, the revenue exceeds 14 billion. It makes money through accommodation, food and various shops. Fenghuang Ancient City is located in the southwest of Xiangxi Tujia and Miao Autonomous Prefecture in Hunan Province. It is composed of 28 ethnic groups, including the Miao, Han and Tujia, and is a typical gathering place for ethnic minorities. Fenghuang Ancient City is the new residence of the famous writer Shen Congwen. His book "Border Town" is based on the tragic love story of boatman Cui Cui, which shows the kindness and beauty of human nature and the clarity and purity of the soul.
"Border Town" introduces the customs and customs of western Hunan, attracting many Chinese and foreign readers. Although the "border town" is not Phoenix, but Chadong, a small town on the border between Sichuan and Hunan, you can also deeply feel the customs and customs of western Hunan here. The ancient city of Phoenix was once hailed as the most beautiful town in my country by New Zealand writer Louise Ellie. It enjoys the reputation of "Pingyao in the north and Fenghuang in the south". When we came to Fenghuang Ancient City, there were so many scenery to enjoy.
If we feel it with our hearts, we will definitely like this ancient city. It is not only an attraction, but also a collection of Xiangxi culture. Tuojiang River is the mother river of Phoenix. It flows down the river, crosses the Hongqiao, and is connected to the Wanshou Palace, Wanming Pagoda and Duocui Pagoda. Tuojiang Hangjiao Tower Group is adjacent to Dongmen Hongqiao and Beimen Tiaoyan. The Tuojiang River flows through the ancient city of Phoenix. It is a first-class tributary of Wu River. The stone bridges, ancient pagodas, and ancient courtyards of Ming and Qing Dynasties in the city, and the winding Tuojiang River on the outskirts of the city. The river water is clear, and the sound of oars and boat shadows, as well as folk songs, complement each other. This is the beautiful and peaceful scenery of this small town.
Since the entrance fee is free, the number of tourists visiting has gradually increased. Although there is no entrance fee, tourists spend most of their money on accommodation and food, and the income of various shops is also increasing. Free admission directly drives consumption in the entire scenic spot. The key is that tourists are willing to pay. I have to say that what Phoenix Ancient City did is really smart, allowing a scenic spot with a bad reputation to earn 14 billion yuan. This is also a model worth learning from all scenic spots.
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