Social Evaluation of Tourism Performing Arts

As an organic integration of culture and tourism, tourism performing arts has been highly anticipated by all walks of life since its birth, especially after the "Impression Series" fire, tourism performing arts projects have been launched in various places in a short time. There are 1 1 tourist performance theaters in Hainan alone. However, a survey found that among the 1 1 tourist performance theaters, five lost money, two closed down, and only four really made a profit.

Cui Junchao, founder of the WeChat public platform of "Cultural Tourism Industry", believes that tourism performing arts are in the ascendant, and opportunities and challenges coexist. Cui Junchao pointed out that there are many tourism performing arts projects, but the quality of their programs has not been fully recognized by consumers. The results of a nationwide sample survey conducted by Tsinghua University Media Research Laboratory show that more than half of the respondents are dissatisfied with the quality of the current tourism performing arts programs. Among them, 49% people think: "the quality of programs is mixed, and there are fewer fine products"; 16% people think that "the program is the same and lacks characteristics"; Only 35% of the respondents are sure of the current tourism performing arts programs. Among those who said yes, 18% of the respondents thought that "most of the scenes were grand and well-made", and 16% thought that "the cultural taste was high".