What does Wenchuang product mean?

Wenchuang products refer to high value-added products produced by relying on the wisdom, skills and talents of creative people, creating and upgrading cultural resources and stationery by means of modern science and technology, and developing and applying intellectual property rights.

The income of cultural and creative products is getting higher and higher, which has become an important profit point for scenic spots. In the future, scenic spots will rely more on such cultural and creative products, which complement each other and form a virtuous circle of feedback.

1. First of all, characteristic IP is an important element to form a brand image, and it is also the source of inspiration and content foundation for creating high-quality cultural and creative products.

2. Secondly, humanized product design is the inevitable trend of development. The humanization of Wenchuang products and the interaction with tourists' true feelings will enrich the connotation of Wenchuang products and make Wenchuang products more grounded.

3. Third, details will add "weight" to the product, and ingenious detail design will increase the added value of the product. Fourth, intelligent products with a sense of science and technology are more in line with the requirements of young consumers.

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Wenchuang products should return to the essence of culture:

Wenchuang products represent the tourism image of a country and a city, which not only brings endless beautiful memories and memorials to tourists, but also spreads local history and culture to all corners of the world. In the end, cultural and creative products need to return to the essence of culture, truly integrate with history and traditional culture, and move from "online celebrity" to "a wise man with stories" in order to have lasting market vitality.

cultural tourism operators need to integrate unique cultural creativity and innovate their functions on the basis of in-depth excavation of cultural resources to meet the multiple needs of consumers such as aesthetics and use.

In the design and development of tourist souvenirs, tourism departments, cultural and cultural institutions, scenic spots and enterprises should be encouraged to cooperate, and their respective advantages in talents, customers and design should be brought into play, so as to develop high-quality products.

further improve policies related to intellectual property protection and strengthen support for cultural and creative enterprises. Strengthen market supervision, encourage original design, crack down on infringers and infringements, and create a benign space for the development of cultural and creative industries.

China Daily Network-Wenchuang products become the profit point of the scenic spot

Why did People's Daily Network-Wenchuang products become popular?