The purpose and significance of China Kunming International Tourism Festival

Yunnan is endowed with unique tourism natural resources and cultural resources composed of rich and colorful national history and culture. Vigorously developing tourism and cultivating it into a new pillar industry is a major strategy for our province's economic and social development. Hosting the World Expo has effectively promoted the development of our province's tourism industry. Indicators such as the number of tourists coming to Yunnan, total tourism revenue, and tourism foreign exchange earnings have all reached record highs, which has played a significant role in driving the growth of the province's GDP. At the same time, the popularity of Yunnan tourism at home and abroad has been greatly improved, and tourism reception conditions have been significantly improved, laying a good foundation for the rapid development of the tourism industry in the future.

By hosting the World Expo and drawing on the experience of some countries and regions in developing tourism, we have realized that holding some large-scale international events and constantly creating hot spots can indeed increase the visibility of a place and attract more people. tourist guests, effective means and measures to promote the development of tourism. The main purpose of holding the China Kunming International Tourism Festival is to implement the Western Development Strategy set by the Party Central Committee and the state, seize historical opportunities such as Asia's economic recovery and my country's upcoming entry into the WTO, and give full play to the follow-up effects of the World Expo and our province's rich resources. Advantages, accelerate the pace of building a major tourism province and a major ethnic and cultural province, and promote all-round economic and social development.

Holding the China Kunming International Tourism Festival is not only conducive to the development of tourism and other related industries in our province, but also conducive to discovering and promoting national history and culture, and accelerating the construction process of a national cultural province. Under the current situation, it is also an effective way to create hot spots, expand domestic demand, and stimulate economic growth. In the long run, it is conducive to fully displaying the economic development achievements of Yunnan's famous features, establishing a good image of Yunnan, expanding foreign exchanges and cooperation, and promoting the development of our province's opening to the outside world and the construction of two civilizations.